How To Start Selling Your Art – The 25 Things Every Artist Website Must Have

how to sell art online, website components to a successful site

This is one of my favourite topics to write about because it is where all your opportunity to success lies, and today’s post is going to give you a list of the 25 elements your artist website MUST HAVE in order to make sales, get found on google and expand into a profitable business and brand. If you’re starting your own art business and creating an online art store, you don’t want to miss this post. Let’s get right into it!

Here are the 25 elements your website needs as an artist selling work online.

Scroll down for details on each one!

  1. Logo + Branding
  2. Custom Domain Name
  3. Portfolio of Current Work or original artwork Available 
  4. About Page / Artist Bio
  5. Landing Page / Pop Up
  6. Email Marketing Platform
  7. Newsletter Opt-In Inline Forms
  8. Commissions Page
  9. A Blog
  10. Testimonials / Reviews
  11. High Quality Images
  12. Social Media Buttons
  13. Contact Page
  14. Featured In / Press 
  15. On-site SEO
  16. Off-site SEO
  17. Keyword Research
  18. FAQ / Policy Page
  19. 404 Error and Redirect Page
  20. Clear, User-Friendly Navigation
  21. Buy Buttons / E-commerce
  22. Upcoming Events / Exhibitions
  23. Google Analytics
  24. Google Search Console
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Now let’s do a quick summary of each one, and how to find some of these tools online before you create your own website!

How To Start Selling Your Art – Must Have Website Elements

1. Logo + Branding

Designing a logo that not only reflects your artwork, aesthetic and style but also resonates with the right customer is really important. Along with this comes a well designed branding kit (colours, typography and imagery). Canva Pro is a great tool to help you design these things yourself but if you can, reach out to someone who can help you do this correctly to help you align all of these things correctly. It’s a really good idea to take the time to understand your target audience so that your website and online presence is a good fit targeting the right people that will engage and appreciate your artwork and become potential buyers.

Head over to the Customer and Branding Kit here if you’re curious about branding and building a well aligned site for your creative business!

2. Custom Domain Name

A domain name isn’t strictly necessary in order to create a presence on the web. It’s an opportunity. However, having your own domain name is a great way to give you control over your online identity and the content you post – and a domain of your own is a must-have for building confidence in your brand or business. This helps customers have a better understanding, your services, and your content wherever they happen to find it, which builds trust, credibility, and authority.

3. Portfolio of Current Work, Original Artwork Available or Art Prints

No brainer here! Your online gallery as a professional artist starts with a great place to browse, view and purchase original pieces. Think of your website as a replacement to retail stores where your online shore or products are where potential clients are walking around and looking at different pieces before making a decision. This part of your site should be easily reached, navigated and require as few clicks as possible to make a sale. You should also be very descriptive with each listing, making sure you’re providing potential customers with the same information they’d receive if they saw your piece at a gallery – dimensions, materiality, durability, quality, details, packaging and shipping expectations and anything else that might apply to your work.

If your main product is digital downloads, this will also be the place to list all your digital files or digital products.

4. About Page / Artist Bio

Often overlooked but one of the most important pages on your site, your about page is where you’re able to connect and relate to potential customers. It should be written as though you’re having a humble conversation with someone, allowing them to really get to know you. Customers should be able to get an idea of who you are as a person, entrepreneur and how your artwork reflects the things that are important to you. They want to know that if they buy a piece from you, they’re getting a piece of work that reflect who you are. 

5. Landing Page / Pop Up

If you don’t know what a landing page or pop up is, it’s that little window that literally “pops up” when you visit a website. In almost all cases, it will give your viewer the opportunity to include their email into a subscriber list, typically in exchange for something – a freebie that they’ll receive immediately. In online marketing, this is also called a lead magnet. Something that draws someone in.

Most website platforms offer a function to add a landing page but hold on until we discuss email marketing because all of these things work together!

6. Email Marketing Tool (Flodesk, Convertkit, Mailchimp..)

Which brings us to email marketing platforms. This might be the most important component of your website second to your artwork. EMPs aim to provide tools and features that make it easy for users to grow their email list, engage with their audience, and ultimately build a successful online business.

Purchasing a plan with a provider such as flodesk (my personal fav!), convertkit, mailchimp or another is a vital step to building your business. It will be linked to your website so whenever someone subsribers on one of your forms, it will be collected and managed from your marketing platform.

Most if not all of these providers have a landing page or pop-up function that allows you to add a form to your site that will give visitors the option to opt in to your newsletter.

Once you have a list you can start sending out automatic emails and share your business with those who have asked to receive emails from you. It will be your main source of sales as these subscribers have willingly signed up to receive info from you and want to engage.

For more on my favourite platform, head to flodesk here to learn more!

7. Newsletter Opt-In Inline Forms

In addition to the landing page, you’ll want to build or add forms into your website that are built-in or “inline” with your content. This gives visitors the ability to sign up after they’ve closed the pop up or had more time to look around your website. They should be on each page of your website giving you maximum opportunity to gain subscribers.

8. Art Commissions Page

Here you’ll create a page that will allow possible commission clients to connect with you if they want to hire you to create a custom piece from you. Make this process easy by having some quick info on how to prepare for a possible commission request and make it easy for them to contact you. 

9. A Blog

This might seem like an afterthought to you, and honestly it did to me for a long time. But then I learned that this is the most powerful way to get my business out there. I’m not a blogger, so I had to learn everything about blogging if I wanted to make this work. But this is a little bit different. Why? 

SEO. A blog is the most effective way to expand the richness and density of your website.  

A well-optimized blog posts can improve your website’s search engine rankings. By creating high-quality, relevant content that incorporates keywords and phrases your target audience is searching for, you can increase your website’s visibility in search engine results and appear to a wider audience. This can lead to more organic traffic to your website, which can result in higher engagement and potential conversions.

Maybe you’re thinking, ” Wait, so now I also have to start a blog?”

Short answer, yes. If you want to bring in organic search traffic. But it’ll become a natural part of your business, trust me. In the last class, we’ll discuss how to grow a mailing list, and what to send to your subscribers and in many ways, the content that you’re already going to be producing can be accessed on your blog. In other words, try to think of everything as a cohesive output system that you can use in various ways. 

10. Testimonials / Reviews

Think of this as word of mouth. Having reviews or testimonials from other past client is often times the most effective way to make a sale. Without reviews, some customers refuse to make a purchase online. To get testimonials from other customers reach out after they receive their order and follow up with their experience, asking them to leave a review if they feel inclined to do so and offer them a promo code in return.

11. High Quality Images

The quality of your images will directly affect the impression of the quality of your artwork. Each image on your website – and I mean every single one – should be the highest quality you can translate through an image. This doesn’t mean they need to bog down your webiste with the file size, but rather that they are clear, well-lit, professional-like photos that really communicate the quality and feel of the artwork you’re promoting. 

12. Social Media Platforms

At the end of each page and blog post, provide your visitors with the best way for them to follow along on your other social media accounts, such as Instagram, Pinterest and/or Youtube if it applies to you. This will help build brand identity and trust. 

13. Contact Page

Similar to the commissons page, this should be a separate page where visitors can connect with you, for either a comment, suggestion, question or inquiry. Make the copy on this page feel inviting and give your viewers comfort in reaching out to you. Think of this page as old-school business cards, and it should provide all the ways someone can reach you.

14. Featured In / Press

As your business grows, so will your features and/or acolades. If you get featured in a magazine, podcast, blog, retailer, etc. take a moment to create a section on your site to showcase these features. It will go a long with building trust!

15. On-site SEO

Think of SEO like this, the better the SEO on your website the more “searchable” your website is on Google. To optimize your website’s SEO (Search Engine Optimization) you need to use keywords in strategically placed areas – meta descriptions, titles, copy, urls, etc… so that when google scans your site they know where to place you in search results.

Also known as on-page SEO, it refers to the optimization efforts made directly on the website itself to enhance its search engine rankings. It focuses on elements within the website’s control, such as content, meta tags, HTML code, site structure, and technical aspects. Key on-site SEO factors include keyword optimization, high-quality and relevant content creation, proper use of title tags and meta descriptions, header tags (H1, H2, etc.), URL structure, image optimization, and mobile responsiveness.

Your goal is to make the website user-friendly, easily understandable by search engines, and relevant to the user’s search queries.

16. Off-site SEO

Similar to on-site SEO, off-site SEO, also referred to as off-page SEO, involves optimizing elements outside the website to improve its authority, credibility, and reputation in the eyes of search engines. It focuses on building a website’s backlink profile, social signals, and online reputation. Key off-site SEO strategies include link building (acquiring high-quality inbound links from reputable websites), social media marketing, influencer outreach, and online mentions or citations. The aim is to demonstrate to search engines that your website is considered valuable and authoritative by other reputable sources on the internet.

17. Keyword Research

Keyword research is a crucial component of SEO and content marketing. It involves identifying and analyzing the specific words and phrases (keywords) that people use when searching for information on search engines. The goal of keyword research is to understand the language and queries that your target audience uses, allowing you to optimize your content to align with their search intent. The keywords you choose to use on your website will directly attract a specific customer so you want to be very specific about which keywords you use.

Successful artists selling online understand their keywords and customers and how to bring the two together.

For more on how to create and use the right keywords, check out the website building online course which will take you from defining your customer, finding the keywords and building and placing your keywords in the right places.

18. FAQ / Policy Page

FAQ and Policy pages are essential for your website because they communicate important information, build trust with visitors, and contribute to a positive user experience. They serve as virtual customer service representatives, addressing common queries and reducing the need for direct inquiries. These pages also help educate visitors about your products, services, and business practices and avoid confusion once an order is placed or delivered.

Additionally, clear policies demonstrate transparency, contribute to legal compliance, and add a level of professionalism to your website.

They’re also critical to satisfy Google and for them to index and show your site in search results.

19. 404 error page

A 404 error page is displayed when a user tries to access a page on a website that cannot be found. This may happen due to a broken link, a mistyped URL, or the removal of a page from the website. The 404 error informs users that the requested page is not available. A customized 404 error page is essential to enhance user experience. It helps retain visitors by providing a clear message, often with navigation links or a search bar, guiding them back to relevant content on the site.

20. Redirect Page

A redirect page is used to automatically send visitors from one URL to another. Redirects are often implemented for various reasons, such as when a page is moved to a new location, when multiple URLs lead to the same content, or for marketing purposes. Redirects help maintain the integrity of your website’s structure and improve user navigation. They also ensure that search engines understand the new location of your content, preventing broken links and preserving SEO value.

21. Clear, User-Friendly Navigation

Clear navigation on a website is essential for a positive user experience. It ensures that visitors can easily find information, reduces frustration, and encourages exploration. Well-organized navigation contributes to brand credibility, lowers bounce rates, and improves search engine optimization. It also adapts to various devices, saving users time and increasing overall efficiency. In summary, clear navigation is a cornerstone for user satisfaction, brand trust, and successful online engagement. Take the time to create a simple and easy to navigate menu for your visitors. 

22. Buy Buttons / E-commerce

Incorporating buy buttons and e-commerce functionality into your online store is crucial. I mean, ultimately that’s what you want your site to do right? To convert.

A quick buy button will simplify the purchasing process, improve user experience, and increase conversion rates. They build customer trust, capture mobile shoppers, and facilitate informed decision-making by providing detailed product information.

23. Upcoming Events / Exhibitions

Keep visitors up to date on what you’re up to and what to expect in the next few months. Update this page regularly and before the seasons change so that your customers can plan to visit you in art shows, art fairs, exhibits, markets, other online galleries or features or events and the best places to purchase your work. 

24. Google Analytics

Don’t skip this step! Google Analytics is a free web analytics service by Google, providing insights into your website performance. Its the easiest way to track visitor numbers, traffic sources, user behaviour, and conversions. The tool offers you audience insights, event tracking, and mobile analytics, enabling data-driven decisions to improve online presence and user experiences. As your traffic increases, you’ll become very comfortable keeping on top of your analytics and how to read the data and make adjustments towards what works best. Think of this as your website best friend. 

25. Google Search Console

Google Search Console is a free service by Google that helps website owners monitor and optimize their site’s performance in Google Search. It provides insights into search performance, allows URL inspection, checks index coverage, manages sitemaps, identifies mobile usability issues, and reports on security vulnerabilities. When you get your site up and running, you’ll want to head over here and make sure your site is healthy, operating well and indexed with Google. 

website components to a successful site

How To Start Selling Your Art – More Resources

If you’re curious to learn more about how to adapt a business mindset and think like an entrepreneur, and how to turn your hobby into a sustainable business from home, this guide will take you through all the steps – including modules on defining your goals, more on how to deal with imposter syndrome, mindset, goal setting, business planning, equipment branding, finding your customer, photographing your work, resources, building your website, balancing what you love with what sells, learning links, and much more! 

You can also read about how to start an art website here and how to balance what you love with what sells and to help you get started if you’re an artist looking to start an online business! So many helpful resources that will without a doubt answer the questions floating around your head. 

If you’re new here, I’m Donata Delano. I am the creative owner and artist behind Donata Delano Art. I started The Good Canvas in an effort to build an art community focused on art, creativity and business. Aside from art related tutorials, tips and information occasionally, I also post recipes, crafts and out adventures living abroad in Mexico.

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Building A Powerful Website

Also, if you’d like to follow along and subscribe to the mailing list to receive more post notifications like this, including special promotions for artwork, collections and freebies, head here and join the list here!

As for my business, as some of you know, I run my art studio out of our home. I have a dedicated room where I paint, package and ship all my artwork to you.

Also, if you’d like to follow along and subscribe to the mailing list to receive more post notifications like this, including special promotions for artwork, collections and freebies, head here and join the list below!

For more relates posts, freebies and how to connect follow the links below!



Best of Luck!


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