Pinning Strategy - How Often Should You Post On Pinterest?

I Get This Question A Lot: How Often Should I Post On Pinterest?

It’s no secret that I love using Pinterest for my business. Not only is the platform growing at an incredible rate but it has also completely redesigned it’s tools for small businesses. And people are responding. In the last quarter of 2023, Pinterest had over 490 million monthly active users worldwide, up by 16 million users when compared to the previous quarter (source: statistica). They also strive to make social media (if we can call it that) a positive experience, one that isn’t feeding on the addictive behaviour that some other platforms rely on. The strength of Pinterest for business owners such as you and me is that your content has a much wider reach AND it’s lifespan can be years and years from when you create and publish a pin.

And when you consider all of that, it’s no wonder why it’s been a wonderful tool in my own business and why so many creative entrepreneurs are seeing the same results.

Today, we’ll be discussing how often we should post on Pinterest and how to get the best content reach with each pin you share to the platform. The length of time your content can carry and bring traffic to your site is where the beauty of Pinterest really lies. So, let’s dig right in!

I want to take you through the tale of contents below.

How Does Pinterest Work?

Unlike other social media platforms, Pinterest is more of a search engine. This means that users are on the platform typing in keywords or questions in order to get an answer or solution. It will then give back search results in the form of Pinterest Pins, which are visual graphics or images that tell a story, solution or product related to that search. When business owners create pins, those pins will exist on that platform until they’re removed and in most cases they’ll slowly gain momentum and traction. That is why most Pinterest Strategists will tell you that it takes between 3-6 months, sometimes up to a year for a pin to gain traction.

And so how is this beneficial to you, as a business owner?

Well, in simplest terms your content basically has a much longer lifespan. In contrast the way we use platforms like Instagram or TikTok, or how the algorithm is written, what you post will either do well quickly or sort of vanish all together. Those platforms are meant to be quick, instant gratification type content machines – making it even more necessary to be checking and using those platforms over and over again through the day because you’re afraid of missing something. That’s kinda the point…

Pinterest on the other hand is slower in a good way, and you’re not constantly having to reload the platform to make sure you haven’t missed anything. That’s why I like it. I hop on, browse, repin or save and have that content to use when I want to. Sort of like a digital journal or scrapbook.

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Creating, Publishing And Scheduling Pinterest Pins

I won’t get into detail here on how to create pins because I have another post that explains exactly how to do that efficiently and I don’t want to repeat the same information.

I will say though that the best way to add Pinterest to your already crazy task list is to make it part of your content workflow. Meaning, whenever you create a new product, new idea, collection, blog post or any type of relevant content specific to your business allocate space to post that content to Pinterest as an important marketing step.

Create a few templates for yourself on Canva where you can quickly replace images and text to create fresh new pins and redo this on a regular basis. The best results come when you make a habit of pinning, somewhere between 3-5 pins per day for new content. That might seem extremely challenging at first but I promise you’ll get the hang of it. The integrated Pinterest scheduler is your best friend here and it’ll help you upload all your pins at once and schedule them out for months so that they continue to generate pin clicks.

How Often Should You Post On Pinterest And What Is The Best Schedule?

If you can, schedule pins daily. Or at least 3 times a week, scheduling out 8-10 pins each time. This means you’ll be publishing anywhere between 30-70 pins on a weekly basis. I personally don’t pin daily, but I do go on the platform about 3 times a week and create around 10 pins for either a new blog post, an artwork or a product or service. When I schedule those out about 3-5 days apart, I end up with content that will continue to drive views for months ahead. There’s no magic number when it comes to pin frequency so try to create unique pins that are valuable to your target audience instead of focusing on hitting a pin limit.

If you’re new to all of this, start by setting aside 1 hour a week to create 10 pins for each product, service or artwork you have. Schedule those 10 pins 5 days apart, which will give you about 3-4 weeks of fresh pins each week. As you get more comfortable and have more ideas, increase this to two 1-hour slots.

Need Help With Your Pinterest Strategy?

If you need some help with finding keywords, using Pinterest Analytics, finding and studying relevant content as well as how to reach a wider audience, 2 hr Pinterest For Creatives Strategy Session would be a great place to start. It covers everything from Creating Your Business Profile, Creating Boards, Creating Great Pins, Templates and Branding, Pinning and Scheduling Pins, Analytics and Finding Relevant Keywords. In that 2 hour session, you’ll learn everything you need to drive traffic to your site from Pinterest. Book your session today!

Best Practices And Things To Avoid On Pinterest

You’ll read a lot of varying opinions of what not to do on Pinterest, and honestly I think it’s impossible to really know and stay up to date with everything. So, I’m going to share what I think are the Best Practices (in general) and how to use these platforms responsibly and efficiently.

1. Create Your Own Original Content. As you start using the platform, you’ll see beautiful pins that you’ll want to apply to your own business. But try to avoid doing this. Why? Well, two reasons. The first, imitating or copying others’ content is just wrong and can be seen as illegal. It won’t serve you to try to replicate other pins. Pinterest loves fresh pins, meaning new ideas and fresh content. If you copy something, the algorithm won’t give that pin the same value as new images or visuals.

2. Duplicate Pins. When creating a pin set, be sure to take the time to distinguish each pin. Changing the image, text, title, description and board are important steps not to skip over.

3. Scheduling Too Frequently. Posting frequency is one thing if your pins are all linking to different URLs, but if you’re creating a pin collection all linking to the same URL, space them out at least 24-48 hours apart. I typically don’t post pins less than 3 days apart because I find that works for me. And I like to extent that content by spacing those pins out more. I also don’t post the same pin to the same board twice. Of those say 10 pins for one piece of content, each one will be posted a different Pinterest board. I then go back a month later and see how those pins did in each board and note which type of content does better on what board.

4. Quality over Quantity. Rushing though designing pins just for the sake of pinning may not necessarily harm your Pinterest rating but it’ll create frustration for you. Do something when it matters and when the content is worth sharing. I like to always think, “does this one pin add relevant value to where I want to pin it?” If not, I don’t publish it. The quality of your content matters greatly. Not just for your business but for social responsibility. We don’t want to be adding content to the interest just for the sake of adding content. There’s enough of that already.

5. Pinterest SEO Best Strategy. Where do you put your keywords? How do I please the Pinterest algorithm? Try not to get caught up in all the rules. To optimize your pin’s SEO, write catchy and clear titles and use relevant keywords in your pin descriptions and alt text. Be sure to add tags when applicable and provide your URL link. I believe that if you do these things, you really can’t fail. You’ll see nice steady website traffic.

6. Is there such a thing as old pins? Yes, and they’re often the best ones! I get steady traffic to my website from pins that I created over a year ago. Think of them as well aged. They’ve had time to accrue analytics and Pinterest has enough information on how they do and who they’re useful to so they’re well positioned on the platform. I suggest going back and seeing how your oldest pins are doing and studying them to see what you can learn from them.

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Keyword Research, Pinterest SEO and Getting the Best Results

As the platform evolves, I’ll continue to update these posts with new recommendations, new features and my current Pinterest strategy. It changes, as well as my posting schedule as I notice trends in my account and when certain pins do better than others.

Take time to optimize all the different sections where SEO matters – Your profile, Board Titles and Board Descriptions, Pin Tiles, Pin Descriptions and Alt Text.