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Our Complete Brand and Website Design Coaching Process

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Our Complete Brand and Website Design Process

No two businesses are the same, so we work together to help you confidently align and elevate your business to meet your creative goals. The Good Canvas was born from a deep need to learn and help as I grew, and I treat each client as if their business is ours. And if you’re here, perhaps you’re looking for help, whether you want gentle guidance or an intense done-for-you solution, we promise you the most comprehensive and honest coaching so that you see changes and have full control over the future of your business and see your business goals come to life. 

So, what exactly are you getting with our complete brand and web design process? 

Choose your own adventure – are you looking for a one-time creative business audit and strategy plan or on-going partnership coaching? 


This one time intensive offer will help you get clarity and create an action plan for your business. If you’re looking for a complete and intense assessment, strategy and implementation package designed to help you tackle getting started or taking your business to the next level, this is a great option as it’ll give you a massive boost and make big changes in your business, rather quickly. We’ll custom scope your project, put together a timeline (typically 2-3 months) and then execute to create exactly what you need.

What you’ll receive:

  • 3-4 hr coaching Intensive on zoom
  • Complete Business Assessment Workbook
  • Customized Action Plan with Follow Up Steps and Timelines 
  • Complete Website Assessment and Strategy Workbook
  • Private Facebook Group Access to SEO Building and Business Strategies

BONUS: Complete Email Marketing Strategy to help you grow your mailing list!  


This is our weekly, on-going support and strategy implementation. Our process guides you through brand identity development and help you launch into the marketplace with a creative process that channels the root essence of your business, transforming your vision into an online presence that will make you shine. 

This is best for businesses who want support from consulting all the way through brand implementation, website design, marketing strategies and learning to sell art or products online through ongoing support. Our Creative Partnership is a great way to strategically work from the inside out, creating an online presence that is aligned with your professional goals.

What you’ll receive:

  • Weekly 1hr coaching sessions on zoom
  • Complete Business Assessment Workbook
  • Complete Website Assessment and Strategy Workbook
  • Customized Action Plan with Follow Up Steps and Timelines 
  • 24/7 email unlimited access to ask all the questions you will have!
  • Private Facebook Group Access to SEO Building and Business Strategies

BONUS: Complete Email Marketing Strategy and Web Design Customizations and Design Tools and Keyword Research to optimize your website and traffic. 

business coaching - designed with purpose

But, let’s break it down a bit more when you work with me in a coaching partnership. 

The Step-by-Step Process:

1. Free Consultation Call 

First step, it all begins when you make an initial enquiry on my website. This is usually through my contact form and online scheduler – here you can choose a time slot and a date that works for both of us. Once you’ve booked your slot, I will receive an email notifying me of the new booking and will add it to my calendar. I’ll also respond directly to your inquiry, answering any preliminary questions you might have. 

On the consultation call, you’ll get an opportunity to ask any additional questions that you might have about the process, working with me and what’s involved, how long it might take, or anything else that’s on your mind. I will also ask you some questions about your business, your vision and what you really want to get out of the project. This call gives us both the opportunity to really get a feel for if we’re a good fit for each other. Don’t worry, I won’t put you on the spot or ask you to make any decisions on the actual call. You can go off to digest the information and decide on your own time! It needs to make sense for us both. 

2. Secure Your Design Spot 

Once you’ve confirmed that you’d like to book in with me (so thrilled!), we’ll discuss a start date that works for us both. Then, I’ll send you over your contract and invoice for your initial 50% deposit. Once I’ve received your payment, this will secure your spot.

I always recommend my clients booking at least 2-4 weeks in advance. This gives you plenty of time to gather content and prepare for the project once that date arrives. 

At this stage, I’ll also set up your very own client portal in my project management system. This is where all important documents (like your contract, invoices + feedback forms) will be saved in one, easily accessible place. Our main point of communication will be through emails and video calls throughout the project, but this is where you’ll find all your content, documents, contracts, etc.

3.  Brand & website questionnaire

Think of this as the discovery phase. Prior to the commencement of your project, I’ll request you to fill out a questionnaire. You’ll be provided with two questionnaires and a guide for website content. These materials are crafted to assist you in systematically compiling content and gaining a clear understanding of your brand vision, website objectives, and your ideal client.

In the brand questionnaire, you’ll also be prompted to build a little Pinterest board where you’ll gather all the inspiring elements aligned with your brand vision. You can utilize the brand questionnaire as a tool to ensure you remain focused on the final product. 

4. Website Content Guide 

We’ll now enter the design phase. And this is our sweet spot! As professional website designers, we believe the website is where everything starts, branches out and comes back into so we’re going to focus most of our attention on your website. Initially, we’ll share a comprehensive workbook for outlining the content for every page of your website. You’ll receive strategic hints and cues meticulously crafted to lay the groundwork for compelling and impactful website copy that resonates with your ideal client. Furthermore, we offer instructions and standards for your website visuals, including access to a Google Drive folder where you can conveniently upload all necessary materials. 

Grayscale Photography of Flowers in Bloom

5. Branding, Messaging and Storytelling

What you say on your website works in conjunction with what you show and share. We’re going to work together to define your branding and messaging and make sure that aligns with your target customer. This includes logo design, colour palette, visual elements, storytelling, tone, typography and all the aesthetics of your business and website. We do it all, not leaving any part of your business lacking in connection with your target customer. 

Once we’re all happy with the brand design, I’ll put everything together for you in as a selection of fonts, colour palettes, visuals, primary logo, social media logo, along with any other custom elements. I’ll bring all of these elements together into one beautifully designed package, which will also include keyword research that aligns with your branding. 

6. Website Design Guide

It’s time for me to dive into your website design guide. Utilizing all the groundwork we laid out in the initial stages of the project, I’ll begin by outlining the site structure. My aim is to create a clear and straightforward roadmap, ensuring a seamless user experience throughout. I’ll leave no detail unattended, even addressing the wording on your site’s buttons, also known as calls to action (CTAs)

Following this, I’ll provide you with a website direction document for your review. This document will outline your website goals, vision, and the proposed layout of your menu and pages (referred to as your sitemap). You will then have a perfectly clear and concise guide on how to build out your great website. 

Note here, website design is kind of our thing, so if you’d like for us to also build the site out for you that is definitely an option here! We’ll talk about that during our consultation call but you can also decide on this later!

If you have an existing website, we will apply the same principles and revise your site to meet the same standards. 

7. Email Marketing and List Building

What’s a website if it doesn’t help you build a community, right? Creating a proper newsletter subscription process – including a landing page, opt-in with lead magnet, welcome message and email automations sequences to help build brand trust and identity is one of the most important steps in your business development. All branded, on message and delivered straight to the inbox of each subscriber! 

8. Content, Blog Posts, Search Engine Optimization (SEO)

Once your website is up and running, we’ll make sure that it’s optimized and can grow in keyword density and in turn, organic traffic. We’ll work towards creating content that can be applied to all your platforms, including social media and google, and create blog posts that are searchable, so you’re not wasting any time creating content that no one is searching for or wants to consume. We’ll create low competitive, high search volume content that helps your website grow in authority and rank. We will also look at content management systems so that you’re as efficient as possible in your content creation. 

We’ll also work to improve upon seo strategy by implementing A/B testing to content, titles and descriptions to see what works best for you. 

9. Accountability, Analytics, Outreach and Growth

At this point, through weekly coaching calls, emails and unlimited voice notes, you’ve got the foundations of really well refined and targeted business. But, it’s not a one and done process – so moving forward, we’re going to focus on momentum, accountability and analytics. We will look at what works and what doesn’t and use analytics tools to study and adapt to meet the needs of your target audience. New content will get more refined and targeted as we study how your site is utilized and perceived. 

We will continue to focus on organic traffic and search engines by optimizing off-site SEO (off-page) to help expand on your website reach and help build those backlinks! 

business coaching - designed with purpose - beautiful branding

Timeline, Deliverables and Commitments. 

The entire process typically takes 3-6 months, so it’s best to commit to at least that to see growth and stability for a new business. While I don’t hold you to a certain contractual duration, I strongly suggest you make the time commitment to really benefit from the partnership. 

To keep the project moving forward and stick to our timeline, it’s really important that you’re free over the whole period to provide constructive feedback in the most streamlined way possible. If there’s anything you’d like to discuss, we can always book another call to discuss items you might need urgent help with. 

Since you’re here and have gotten this far in this post, I want to offer you a little gift. When you subscribe to the mailing list, you’ll receive a promo code for 10% ANY service on the site.

Subscribe and Get 10% Off Any Product or Service 
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Apply for Coaching Now!

Ready to get started? Head over to our coaching page and apply! I’ll get back to you with a scheduling link for a free consultation.

What Are My Other Options?

If you’re considering coaching but want to just chat first and ask some more questions, that’s ok first!. I offer a complimentary 30 min strategy call to help you with anything you’re curious about and different ways to grow your business online. You can book a call here.

Thanks for reading,



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