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We talk a lot around here about email marketing. We write about the importance of having a newsletter, how to create a newsletter, how to automate it and where to put it and how to grow it. It’s also no secret that we absolutely love flodesk around these parts, which we’ve expressed our love for here and here in past posts!
But, I realized recently that what we’re missing is some help getting your welcome sequences up and running. I have clients that have websites and a sign up but then once someone signs up, there are no emails being sent out! This is one of, if not the biggest missed opportunity in your business. Why? Because you’ve already done all the hard work – you’ve built a website and got people to visit it AND sign up for your newsletter. It’s literally 95% of the work.
So we’re helping you out by partnering with Flodesk and sharing our perfectly designed and customizable email welcome sequence you can apply into your email list!
What is Flodesk and What in the Emailing Heck is a Welcome Sequence?
Flodesk, an email marketing platform designed specifically for creative entrepreneurs and small business owners. One of the most critical components of an effective email marketing strategy is the welcome sequence. This sequence is crucial for making a lasting first impression on new subscribers and converting them into loyal customers. Let’s explore how to create a compelling, free Flodesk welcome sequence to engage your audience right from the start.
When someone subscribes to your email list, the first thing they should receive (INSTANTLY!) is a welcome email followed by a series of introductory emails. This initial contact, known as the welcome sequence, is your opportunity to introduce yourself, your brand, and what subscribers can expect from you. It’s also the best way to start nurturing your relationship with potential clients and ensure high open rates for your emails.
Why Do We LOVE Flodesk?
Flodesk is a new email marketing platform that has been gaining popularity among creative entrepreneurs for its intuitive email builder, beautiful email templates, and affordable pricing structure. Unlike other email service providers, Flodesk offers unlimited emails and subscribers, making it a great option for growing small businesses without worrying about extra costs. That’s why we love it! It’s easy to use, beautifully designed and constantly being updated with new resources, guides and tools.
Setting Up Your Flodesk Account
To get started, sign up for a free trial of Flodesk. During this period, you can explore all the features and understand how Flodesk can cater to your email marketing needs without any additional cost. Once you’ve set up your Flodesk account, the next step is to create an opt-in form to collect email addresses from your website or social media channels.
Creating an Effective Welcome Sequence – The First 5 Emails
- First Email: Delivering the Lead Magnet
- Subject Line: “Here’s Your [Lead Magnet]!”
- Content: Provide the promised lead magnet, whether it’s an eBook, discount code, or freebie. This email should focus on delivering value and showing that you keep your promises.
- Call to Action: Ask subscribers to reply with any questions they have or to share their thoughts on the lead magnet.
- Second Email: The Warm Welcome
- Subject Line: Create a compelling subject line that grabs attention. Something like “Welcome to [Your Brand] – Let’s Get Started!” works well.
- Content: Introduce yourself and your brand. Share a bit about your story and what subscribers can expect from your emails. Use beautiful email templates to make your welcome message visually appealing.
- Call to Action: Encourage subscribers to connect with you on social media or visit your blog posts for more valuable information.
- Third Email: Sharing Your Best Content
- Subject Line: “Our Most Popular Blog Posts Just for You”
- Content: Highlight some of your best blog posts or digital products. This positions you as a valuable resource and keeps subscribers engaged.
- Call to Action: Invite subscribers to explore more content on your website or to sign up for your monthly newsletter.
- Fourth Email: Introducing Your Products or Services
- Subject Line: “Discover How [Your Brand] Can Help You”
- Content: Introduce your products or services, explaining how they can solve your subscribers’ problems or meet their needs. Use case studies or testimonials to build trust.
- Call to Action: Offer a discount code or special offer to encourage first-time purchases.
- Fifth Email: The Next Steps
- Subject Line: “What’s Next? Let’s Stay Connected”
- Content: Summarize what subscribers have learned so far and suggest the next steps. This could include joining a community, following you on social media, or checking out your newest offerings.
- Call to Action: Provide clear instructions for the next step, whether it’s scheduling a call, joining a webinar, or exploring a new product line.
Best Practices for Your Welcome Email Sequence
- Segment Your Audience: Use different segments to tailor your messages to specific groups. For example, new leads might receive a different welcome sequence than returning customers.
- Optimize for Open Rates: Experiment with subject lines and sending times (like Tuesday morning) to find what works best for your audience.
- Use Our Ready-Made Templates: We’re sharing ours below, but to keep building more emails, Flodesk also offers ready-made templates that save time and ensure your emails look professional.
- Include Affiliate Links: If applicable, incorporate affiliate links subtly to generate additional revenue.
- Monitor Performance: Regularly check your email campaigns’ performance to see what works and what doesn’t. Adjust your strategy based on this data.
Without Further Ado, Here Are Our Free Flodesk Email Templates
- First Email: Delivering the Lead Magnet – DOWNLOAD IT HERE
- Second Email: The Warm Welcome – DOWNLOAD IT HERE
- Third Email: Sharing Your Best Content – DOWNLOAD IT HERE
- Fourth Email: Introducing Your Products or Services – DOWNLOAD IT HERE
- Fifth Email: The Next Steps – DOWNLOAD IT HERE
How To Build A Newsletter Without A Website
Why we ALWAYS recommend having a website, if you’re not quite ready to invest in a site but want to grow a newsletter (hint, you do!) you can do this by utilizing full-page contact forms. Flodesk has a function within their platform that allows you to generate a link that you can link to your social media instead of a website link. Then within flodesk you can send emails to your subscribers and share your artwork that way!
Getting Started With Flodesk
Creating a free Flodesk welcome sequence is one of the most effective ways to make a lasting first impression on your new subscribers. By delivering valuable content and engaging with them right from the start, you build trust and set the stage for a successful long-term relationship. Whether you’re a seasoned email marketer or just starting, Flodesk’s intuitive email builder and beautiful templates provide the best tool to enhance your email marketing efforts.
By following these best practices and continuously optimizing your approach, you’ll turn new subscribers into loyal fans and see significant growth in your email marketing performance. So, take the first step today and create a welcome sequence that reflects the heart and soul of your brand.
If you’re ready to purchase Flodesk and make it official, you can use our special code and get 50% off the entire first year!
To read more about how to share your own flodesk templates, check out this article!
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ABOUT THIS POST
This post is written by Donata Delano – A Professional Artist, Graphic Designer and Architect based in Canada and Mexico. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
