How To Claim Your Website On Pinterest

Pinterest On Laptop

Claiming your website on Pinterest is an important step when setting up your Pinterest Profile For Business Account. Today, I’m sharing a quick blog post walking you through the steps to claim your website. If you’re committed to boosting your website traffic using Pinterest, it’s essential to stay updated on the most recent best practices in Pinterest marketing, and things are changing rapidly! And because things are changing so quickly in the world of social media, we thought it’d be useful to provide you with some more step-by-step posts walking you through specific tasks that are important to keep up with. 

Claiming your website on Pinterest is one of the first and generally important steps for setting up a profesh Pinterest account that makes spending time on the platform worthwhile. And we’re all for doing things that are worthwhile! 

But how can you claim your website on Pinterest exactly?

What steps do you need to take to verify your website with Pinterest?

And you’re probably thinking yet another platform to learn and stay active on but we’re here to tell you that Pinterest is one of the easier platforms to use for marketing and BONUS, it’s not as convoluted as the other ones. Meaning, what you put in you get out. So what’s the easiest way to claim your website on Pinterest without feeling frustrated about all the technical stuff?

In this step-by-step tutorial for those of you who are absolute beginners, I’ll walk you through 8 easy steps to claim your website on Pinterest like a pro pinner!

But before we continue, I wanted to share a free guide with you that’s all things SEO for Artists. It covers Pinterest, but also website SEO, email marketing and generating backinks for your site. Don’t miss out!

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First, what exactly does “claiming your website” mean on Pinterest?

If you are new to Pinterest, none of this makes sense but claiming your website is a really smart thing to do if you want to use to platform professionally and efficiently. 

Claiming your website is simply a way of letting Pinterest know that you are the owner of that specific website. Think of it as a verification method that the person who is creating pins and linking them to a specific website or URL is the owner of that website. 

And, since you need access to your website’s admin area to claim it back to Pinterest, nobody else can claim your website as their own. 

In other words once you claim your website, Pinterest will see you as the owner and creator of all pins saved with your website domain name and URL.

Why do you need to claim your website with Pinterest?

The most obvious benefit to claiming your website is that once you’ve done so, Pinterest will predominately show and link your website URL on your profile. The URL is clickable making it more likely for users to click out of Pinterest and onto your website. Which is what I LOVE about Pinterest. They encourage their users to leave and visit other websites, unlike some other social media platforms, ahem… 

Secondly, claiming your website gives you access to Pinterest Analytics to monitor and track your performance more easily. Full disclosure here. While some marketers will tell you that Pinterest Analytics are absolutely essential for growing your website traffic, I haven’t found it extremely informative for my own Pins. I do use it to see what demographic looks at my pins and what other topics and pins they’re looking at. That gives me a good idea of content that I can create that is related to my business but might draw in some new eyes… 

But probably the coolest feature when you claim your website with Pinterest is that you can create rich pins, which allow you to offer a bit more information and call-to-action buttons on your pins. Rich pins automatically draw data from your website. This gives each pin more context and your target audience will see more details about your content right away. Second, rich pins sync information from your website or WordPress blog whenever you make changes to your blog posts or pages, products, prices… 

So, what does a rich pin look like? 

pinterest rich pins

Truthfully, you’ll be hard pressed to find a regular pin on Pinterest if you’re using it for business. They exist, but you’ll be scrolling for a long time before you find one in search results. Those pins that don’t have a profile picture, a follow button, a title or a link. They’re just visuals without any information, really. Pretty useless other than just a picture.

Basically, if you’re running a business and have a website, you have to claim your website in order to have any gain from using Pinterest.

And if you have a Pinterest Business Account then they’ll remind you if you haven’t! 

How To Claim Your Website With Pinterest:

Step 1: Open your Pinterest Settings

First, make sure you are logged in to the right Pinterest account, in case you have a personal account as well. 

Then, head over to your Pinterest account settings by opening the menu on the top right of the screen and selecting Settings. 

Step 2: Navigate to your Claim settings

Next step, choose Claim on the left-hand side navigation to open the those settings.

Since we’re claiming your website, locate the section titled Websites, and click on the grey Claim button on the right:

Head to Claim > Websites > Claim to start the process. 

how to claim your website on pinterest

Step 3: Select your claiming method

You will now see a small pop-up window with three different options for claiming your website:

  1. Add HTML tag
  2. Upload HTML file
  3. Add TXT record

Don’t panic when you see these three options. They might seem technical but they take you through each step and they’re quite simple. 

In this tutorial, we’re going to copy the HTML Code tag from the left-hand side claiming method. This is because for most of you this will be the best and fastest way. 

Hover your mouse over the text field and click on it to copy the meta tag, and then click on Continue at the bottom right:

how to claim your website on pinterest

You will then see a new window where you can type your website URL for verification – which we will come back to in a minute. 

Step 4: Paste your meta tag into Yoast SEO

If you have a WordPress website or Shopify store, with your meta tag copied, open a new browser tab and head over to your WordPress dashboard.

Make sure you have installed and activated the free Yoast SEO plugin.

Navigate to Yoast SEO > Settings > General > Site connections, and paste your HTML tag or verification code into the field titled “Pinterest Verification”.

If you’re using Wix, follow the instructions here.

Squarespace users, follow the instructions here.  

And if you’re using other platforms, you can follow Pinterest’s instructions and various ways to claim here.  

Step 5: Verify your claimed website on Pinterest

Last thing, head back to Pinterest page. You should still see the “Verify” window open.

Type in your website’s URL or domain name into the verification field, and click Verify.

pinterest marketing tools
pinterest marketing tools

That’s it! 

Is Pinterest worth it?

A few more small points about Pinterest. Of all my social media accounts (and really it’s just Pinterest and Instagram)  this one is the most effective and I feel like worth the time. It also is the biggest bang for your buck, well, time. What I mean by that is that for the 30 mins or so that I spend on Pinterest every other day or so, I get the greatest outcome and the most traffic to my website. Pinterest users are used to being taken of the platform to find information and so a really effective Pinterest marketing strategy goes a long way. 

In the past I’ve spent money on advertising on Pinterest, just a few dollars a day and found that to be really helpful as well to get eyes on your pins. I don’t currently advertise but between Pinterest and Instagram, I’d definitely suggest Pinterest if you want to spend some ad money.

Hope this post was helpful in your marketing strategies. Any questions? Feel free to reach out!

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