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How to Use Pinterest SEO Tools For Artists
Social media platforms have become essential tools for artists to showcase their work, connect with a wider audience, and drive traffic to their websites or online stores. Among these platforms though, Pinterest stands out to be the most powerful visual search engine that can significantly enhance an artist’s online presence. You can read more on why we just loooove Pinterest here, and how to create great pins fast here!
It’s strength comes from the fact that it directly links pins to your website. As an artist, that makes selling artwork much faster and easier. To leverage Pinterest effectively though, understanding and implementing Pinterest SEO (Search Engine Optimization) is crucial. So today, we’re going through a comprehensive guide on using Pinterest SEO tools for artists, focusing on essential keywords and strategies.
And because of all of this, Pinterest has over half a billion active users and growing rapidly, which provides a vast audience of potential buyers and can help turn your art into a successful business. Let’s see how!
Understanding Pinterest Tools
Pinterest is not just a social media site; it’s a visual search engine where users actively look for inspiration, solutions products, and ideas. As an artist, optimizing your Pinterest account to appear in search results is vital. We would almost go out and say that it’s neccesary to use Pinterest if you’re an artist selling art online. Pinterest SEO involves using the right keywords, strategies and visual graphics to ensure your content is discoverable by your target audience.
Personal vs. Business Accounts
But before we dive into SEO tactics, it’s important to distinguish between a personal account and a Pinterest business account. While a personal account is suitable for casual use, a business account offers several advantages, such as access to Pinterest analytics, the ability to run Pinterest ads, and advanced SEO tools. For artists looking to grow their presence, converting to a Pinterest business account is highly recommended.
Using the Pinterest Search Bar
The Pinterest search bar is a great way to find keyword ideas. Start by typing a broad keyword related to your art. Pinterest will auto-suggest related keywords and search terms that users frequently search for. These suggestions are invaluable for understanding what your potential audience is interested in. What comes after your broad keyword is really telling to what specific ideas or problems users are searching for. For example, “powder room wall decor, wallpaper, paint colours, remodel..” Writing something non-specific like just powder room or wall art is too broad and will unlikely show get your content to show up in search results.
Pinterest Trends
Pinterest Trends is a tool that shows the popularity of specific search terms over time. This can help you identify trending topics and keywords that are currently popular among Pinterest users. Incorporating trending keywords into your content can boost visibility and engagement. Below is an example for dining room wall decor, which seems to spike at the beginning of the year. Any home renovation or home updates typically do well at the beginning of the year as people are home after the holidays and possible wanting to redecorate their home or spaces as part of their new year goals. Similarly, December is a very low month for decor search terms because no one wants to think about a reno during the holiday/ travel season!
Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that users are likely to search for. For instance, instead of “abstract art,” you might use “affordable abstract art prints for living room.” Long-tail keywords often have lower competition and higher conversion rates and they’re necessary if you want to get found in search results.
Free Pinterest Keyword Tool
There are several free Pinterest keyword tools available online that can help you identify the best keywords for your content. These tools provide insights into search volume, competition, and related keywords, enabling you to optimize your pins effectively, keysearch is one of them. As well as some great content you can find using Pinterest, available here.
Optimizing Your Pinterest Profile and Boards
Ok, no onto the profile setup component of Pinterest SEO. A well-optimized Pinterest profile and boards are crucial for attracting followers and appearing in search results. There are many locations where you can add keywords to help your profile get found. Here are the most relevant:
Pinterest Profile
Your Pinterest profile should clearly convey who you are and what kind of art you create. Use relevant keywords in your profile name and bio to improve searchability. For example, “Jane Allison | Contemporary Abstract Artist.”
- Choose a captivating profile picture that represents your brand or artwork. I always use my portrait picture because it shows my cheerful character and builds trust. It’s always good to see real people behind any business. It also makes it easier for people to find and recognize me.
- Craft a clear and descriptive bio highlighting your identity as an artist and the type of art you create.
- Include a link to your website or online shop to drive traffic and encourage sales. Put the correct links everywhere. Call people to action. Believe me, they will only consider purchasing once you inform them.
Board Titles and Descriptions
Organize your pins into relevant boards with clear, keyword-rich titles and descriptions. Board titles should be specific, like “Modern Abstract Paintings” instead of just “Art.” In the board description, include relevant keywords and a short description of what users can find in the board.
Pin Titles and Descriptions
Each pin should have a compelling title and description that includes your main keywords. Pin titles should be catchy and descriptive, while descriptions should provide more context and use relevant keywords naturally. Think of them as the perfect combination of keywords and description for the piece of art you’re sharing.
Creating Pinterest Content
Creating high-quality, engaging content is essential for Pinterest success. We wrote a great post about how to create Pins here. Don’t miss that read! Here are some best practices, summarized:
Pin Design
Your pins should be visually appealing and high-quality. Vertical pins (735 x 1102 pixels) tend to perform better. Use bold colors, clear fonts, and include your website or logo on the pin to build brand recognition.
Pin Descriptions
Write detailed pin descriptions using relevant keywords. Describe the content of the pin, its benefits, and include a call-to-action. Adding keywords naturally in the description helps Pinterest understand what your pin is about, increasing the chances of it appearing in search results.
Types of Rich Pins
Rich Pins provide more context about an idea by showing extra information directly on the pin. There are several types of Rich Pins, including product, article, and recipe pins. For artists, article Rich Pins can be particularly useful as they link back to your blog posts, providing more detailed content and driving traffic to your site.
Is There More? Yes! Advanced Pinterest SEO Strategies
If you’ve mastered the above and looking to add a bit more potential from your Pinterest account, read through the following how you can really maximize the platform.
Guided Search
Pinterest’s guided search feature suggests additional keywords and categories based on your initial search term. This can help you discover new, relevant keywords to include in your content.
Pinterest Tag
The Pinterest Tag is a piece of code you can add to your website to track conversions and gather data on how users interact with your content. This information can be used to refine your Pinterest strategy and create more targeted ads.
Pinterest Business Hub
The Pinterest Business Hub offers resources, tips, and tools for business accounts. It provides access to the latest trends, success stories, and educational materials to help you make the most of Pinterest.
And Lastly, Practical Tips for Artists on Pinterest
Use Keywords in Pin Descriptions
When adding a new pin, make sure to include relevant keywords in the description. This helps Pinterest’s algorithm understand the content of your pin and display it in relevant searches.
Consistent Posting
Regularly posting new content keeps your audience engaged and signals to Pinterest that your account is active. Use a scheduling tool to maintain a consistent posting schedule without overwhelming yourself.
Engage with Your Audience
Respond to comments on your pins and engage with other users’ content. This builds community and increases the visibility of your profile.
Monitor Pinterest Trends
Stay updated with Pinterest Trends to ensure your content aligns with what’s currently popular. This can help you attract more viewers and stay relevant.
Experiment with Different Keywords
Regularly test new keywords and analyze their performance. This helps you discover the best keywords for your content and adapt to changing trends.
Optimize Old Pins
Revamp older pins with updated descriptions, keywords, and fresh visuals to improve their performance.
Utilize Affiliate Links
If you use affiliate marketing, incorporate affiliate links into your pins where relevant. This can provide an additional revenue stream while offering value to your audience.
Create Themed Boards
Themed boards around specific topics or events can attract niche audiences and increase engagement. For example, create a board for “Holiday Art Prints” during the festive season.
Leverage User-Generated Content
Encourage your audience to create and share pins featuring your art. This not only increases your reach but also builds a sense of community.
Pinterest SEO is a powerful tool for artists looking to expand their online presence and reach a wider audience. By understanding and implementing the right keywords, optimizing your profile and pins, and leveraging Pinterest’s analytics and tools, you can significantly enhance your visibility on the platform. Regularly updating your strategy based on performance data and staying attuned to trends will ensure continued growth and engagement. Whether you’re new to Pinterest or looking to refine your existing strategy, these tips and tools will help you make the most of this vibrant social network.
If you need some help getting started, we’re offering free 30min Pinterest strategy calls to get you off the ground. We’ll show you have to create pins quickly and effectively for your business and how to create content to make those pins shine!
Here Are Some Helpful Tips When Designing Your Pinterest Pins:
- Use high-resolution images. Your images should be at least 750×750 pixels in size, but the ideal Pin size that Pinterest requires is 1000 x 1500 pixels.
- Use clear and concise text, easy to read and understand.
- Experiment with different layouts, colors, and compositions to create visually striking Pins. Keep the overall design simple to let your artwork stand out. In my experience, high-contrast images work best, on a white background with dark font.
- Maintaining a consistent style for your Pins is helpful, incorporating branding elements like your logo or signature tone. Additionally, keeping a consistent tone throughout your pins is important for building a stable and reliable online presence.
- Share the story behind each artwork through your Pins. Sometimes, a personal touch can help build a deeper connection with your audience.
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Helpful Reads and Resources
GUIDES AND RESOURCES
- Curious to Learn How To Add Links To Your Site? Download our Free Internal Linking Checklist
- Download Our Free Pinterest Guide – How to Create, Schedule and Post Pins
- How To Index Your Website With Google
- Get Our Free SEO Guide Here
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- How Often Should You Pin On Pinterest?
ABOUT THIS POST
This post is written by Donata Delano – A Professional Artist, Graphic Designer and Architect based in Canada and Mexico. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
