Selling on Pinterest Without a Website

A Guide To Affiliate Links and Landing Pages

Selling on Pinterest Without a Website.

Creatives, unite! Pinterest, or what I like to call it, my evergreen visual discovery sidekick, offers a really unique opportunity for small business owners, marketers, and content creators to reach millions of potential customers in a long-lasting and evergreen way. What you pin to the platform stays on the platform for a long time and helps get views to your website for months and years into the future. In fact, it’s strength comes from the fact that it builds slowly, making your content last much, much longer! With almost 500 million monthly active users, Pinterest is not just a social network but a super powerful platform for affiliate marketing and driving sales. In this guide, we’ll explore how you as a creative entrepreneur can sell on Pinterest without necessarily having a website, utilizing Canva, email marketing, affiliate links, online stores, and Pinterest’s various features to makes sales in your business. Let’s learn how!

Setting Up Your Pinterest Business Account

The first step to selling on Pinterest is setting up a Pinterest business account. Unlike a personal account, a business account provides you access to analytics, Pinterest ads, and the Pinterest Business Hub – which is like your personal analytics and assistant to help make your content better and reach further. 

To create a business account:

1. Sign Up or Convert: You’ve got two options – Either sign up for a new business account or convert your personal Pinterest account.
2. Complete Your Profile: Add a professional profile picture, a compelling bio, and contact information. For more info on how to build out your profile page, head over here.
3. Claim Your Accounts: Claim your Instagram, Etsy, and YouTube accounts (if you have them) to ensure all your content is linked to your Pinterest profile. 

Utilizing Affiliate Programs and Links

If you’re yet to set up your own website, affiliate marketing is a great way to earn commissions by promoting products from different affiliate programs. Platforms like Amazon Associates, ShareASale, and CJ Affiliate offer thousands of products that you can promote on Pinterest by using direct links for their platforms to your pins. For every sale you make using your pin, you can earn a bit of money by being compensated a commission. 

 Simply obtain a link from your affiliate program and use it as the link for your pin where it says “Enter a website.” The link will include all of the data a brand needs to identify a sales lead that originated with you. If a lead results in a sale, you get a cut of the revenue.

Best Practices for Affiliate Links

• Relevant Keywords: Use relevant keywords in your pin descriptions and board titles to improve search engine optimization (SEO).
• High-Quality Visuals: Pinterest is a visual platform, so use eye-catching pins with high-quality images or graphics.
• Direct Links: Ensure your affiliate links go directly to the product page, making it easier for potential buyers to make a purchase.

But so then what should you promote? Depending on your niche, you want to align yourself with products and brands that target the same customer and relate to your brand. For us, we like to support brands that we use and can comfortably recommend – art supplies, web design platforms and marketing tools that we use in The Good Canvas each day. 

Find the products that align with you, receive links and create really great and engaging pins around that product. Our best tip is to create pins that answer a problem or offer a solution and are worded to attract someone looking for a solution to that problem. 

3. Create A Landing Page With Your Email Marketing Tool

If you don’t have your own website you can use your e-mail marketing tool to create a beautiful landing page where you can direct people who click on your affiliate pins. I love flodesk’s full-page forms because you can create a landing page you can use to build a sales page where you can promote your affiliate offers. For more info on how to do this via an email marketing platform like flodesk, head over here.

4. Create A Landing Page In Canva

Yes! Did you know that you can create a landing page in Canva?

If you don’t have a website, but want to create a landing page or a web address that you can direct your pin traffic to, here’s how you can use Canva to make one: 

• In the Create Your Design area, type “website.”
• Choose a design from the left that you like and that aligns with your messaging. 
• Be sure to include a button that will link to the affiliate link. After you’re done with the design, hit the publish button to create and download it as a website.
• You will now have a link that links directly to your landing page. Done! 
• When you publish website, you have the option to choose a domain with Canva affixed to it, or create your own custom domain for a small fee. 

Why is this useful? A few reasons. 

First, it leads your visitors or followers to a place that you can control a bit more. It gives you the opportunity to provide additional context and information about the product, improving conversion rates through a focused call to action. With complete control over content and design, you can align the page with your brand and tailor it to your target audience, boosting relevancy and persuasiveness. Additionally, you can also use landing pages to build an email list, ensuring compliance with affiliate program policies and reinforcing your brand. 

It sort of gives the illusion of a website without having to build out a complete site from the start. This helps you earn a bit faster while you perhaps save up for a full site in the future. 

5. Creating Compelling Pins

This is where 90% of your work comes in. Pinterest offers different types of pins to showcase your products and you should utilize all of them depending on what you’re promoting. Examples include:

• Static Pins: Simple images with product information and affiliate links.
• Product Pins: Rich pins that include real-time pricing, availability, and where to buy the product.
• Idea Pins: Multi-page video or image content that can be used to create step-by-step guides or showcase multiple products.
• Video Pins: Engaging video content that can demonstrate the product’s features and benefits.

A combination of these pins, customized to your brand and identity will probably yield the best results. Take the time to craft useful, honest and visually stunning pins to make the work truly worth it. 

If you need help creating pins, we have a great tutorial post here.

Want Help Growing The Business of your Dreams?

If you’re considering help but want to just chat first and ask some more questions, that’s ok! I offer a complimentary 30 min strategy call to help you with anything you’re curious about and different ways to grow your business online. You can book a call here.

Thanks for reading!

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