SEO Tips For Artists (2024)

SEO For Artists (2024)

Here we go again, folks! Everyone’s favourite topic – search engine optimization or SEO for Artists! I wanted to write a quick post for you today that covers what to expect for 2024 in terms of site optimization. A lot of us are setting business goals for this year and your website should not be overlooked here. Changes come quickly and often in the world of Google but the following are the most important to keep in mind when writing content for your site and making it easy for search engines find you. 

Authenticity And Truth Still Rule.

Amen! Helpful, original content will continue to reign in 2024. Why is this so important? Because with the inception and popularity of AI written content, Google has stayed ahead and is still prioritizing human, conversational and authentic content. 

But you might ask, how do they know? Well, it’s actually quite simple. If 10,000 artists jump onto Chat GDP and ask it, “wall art trends for 2024”, they’ll all get the same response. If those same 10,000 artists than copy and paste that content into a blog post, a big red flag will fly up and Google won’t show that content in search results. 

First step? My advice is to stick to what you’re passionate about and what comes easy for you to write about. Speak from the heart and be honest with your audience. You’ll be rewarded for that. 

Here’s My Two Sense About AI Content and When To Use ChatGPT.

I feel compelled to mention this because it’s getting a bit out of hand… I don’t know about you but when ever I’ve entered something into ChatGDP it comes back as if it were written by the reigning champion of monotony. And, as someone who writes a lot for work and helps clients write their own blogs, editing these posts would probably result in my demise, with each correction acting as a tiny and slow assassin on my soul. This can be seen not only as illegal but quite frankly, it’s super boring. Who wants to read and edit dry posts over and over again, trying to add life to them?

So, When Should We Use ChatGPT? 

I’ve found it to be a great way to find alternate words, sentence structure or helping with captions, meta descriptions, image titles, header tags and page title options. I don’t use it for relevant keyword research and most certainly not for finding long tail keywords or ideas and writing content for blog posts. 

SEO Is Not Just A Website Thing…

Your words, your human words in the form of SEO will be important across all social media platforms. Having said that though, when it comes to getting noticed on your social media profiles, it’s not exactly the same game as traditional SEO for search engines and website content. Each social platform has its own rules for how online content gets seen but in general, titles, hashtags, image alt tags and all that good stuff are just the same important keywords in different forms and places. 

My absolute favourite platform for artists is Pinterest. I think the CEO of Pinterest, Bill Ready, has done amazing things for the platform, making it more positive, catered to our personal interests and less about competition like other platforms. It’s a powerful tool for visual artists, and if you’re running an art business and don’t have a platform, do it immediately after you read this post! If you use it properly by placing the right long-tail keywords in the best way and implementing a SEO strategy, you’ll have the best chance of your content being shown in front of a lot of potential buyers and a link back to your own website. More on that later!

Domain Authority Will Continue To Be One Of The Biggest Website Markers.

Think of Domain Authority like a website’s popularity score. It ranges from 0 to 100, with a higher score suggesting better chances of ranking well in search results.

Now, how is Domain Authority (DA) calculated? It typically depends on how many quality websites link to yours, how original your content is and how consistent your SEO is. It’s not a direct measure used by Google, but it gives you an idea of how strong your site is compared to others and how it will do in Google search results. 

Improving your DA takes time. But, if you work on the following consistently your score will increase: 

1. Create high-quality, valuable content.
2. Optimize on-page elements and structure.
3. Build quality backlinks from reputable sites.
4. Ensure technical SEO is solid.
5. Engage on social media platforms.
6. Prioritize user experience.
7. Regularly update and refresh content.
8. Audit and remove poor (low ranking or spammy) backlinks.

Ok, So Now Let’s Talk Backlinks. 

What are backlinks? Simply put, they’re links back to your website from other, ideally reputable websites. 

And how do we get backlinks? 

This is where patience and connecting comes in. Reach out to other artists, bloggers, influencers and brands and encourage collaboration – blog post collabs, partnerships, cross linking via a favourite artists list post or a feature page. There are lots of way to get backlinks but be aware they do take time to build. 

Pro tip: Spend more time getting one really high quality backlink from a website that has a high DA rather than spend shorter amounts of time getting weaker ones. Often times, you’ll come across sites or services that provide you with backlinks for a cost. Steer clear of those, as they won’t help your DA. Google is onto them! 

Site Speed Still Really Matters, But How? 

A few definitions first to explain the difference in the way google is changing how they measure your site speed. 

FID (First Input Delay) – FID measures the time it takes for a web page to respond to the first user interaction, such as clicking a button or a link. It specifically focuses on the delay between the user’s action and the browser’s response, helping assess the website’s interactivity and responsiveness. This is how Google used to measure your speed. 

TTI (Time to Interactive) – TTI, on the other hand, measures the time it takes for a web page to become fully interactive. It considers the entire loading process and evaluates when the page is ready to respond to user interactions smoothly. This is a more holistic measure that takes into account your entire site. Google is moving towards measuring all websites using this measure, meaning it’s important for you to audit and test your site in it’s entirety and see things from the user’s point of view. 

Focus On The Narrative. 

What I mean by that is try to step away and move through your site (on a mobile device!) and see if you’d want to stay on it. Be honest with yourself here. Make sure you have enough flow and story on your homepage to give someone a reason to stay, browse and click. Have a variety of call-to-action buttons on your home page to encourage a visitor to click through and engage with your website. Those actions will help the credibility of your website as it signals to the Google Gods that your site is interesting and serves a purpose. Your website traffic will start to increase.  

Showcase Your Artwork Organically.

Of course, using the right keywords, search terms and art portfolio all matter. But not in an inauthentic way. If you’re writing a description for your artwork, try to add personality and readability to it. Don’t just list off a bunch of descriptive points like dimension, material, care, etc… Take the time to write a unique description for each artwork. Also ensure if you’re duplicating products to add multiple varieties or pieces, don’t forget to change the meta description. They need to be unique for all your product pages.

SEO Good Practice And High-Quality Content

I’m sure by now you’re getting the idea. It’s not enough to create a pretty website with a few products. They may sell if you link to them from your social media but your site will never draw organic traffic. You’ll be restricted by what you do on social media to sell, which is a dangerous game because we don’t own our social media profiles and if they vanish, so do our sales. With a website with great content and a strong online presence you’re giving yourself a series of roads that all lead to one place, your own site. 

Stop wasting time trying to figure out how to figure out Art and SEO. Here’s a free tool to help you further your organic reach by adding this strategy to your website today!

Or, if you need some more help we offer a services, The SEO Framework that will give you a full site audit, target keywords list, SEO strategy and site analysis on what to improve from user friendliness and readability. 

If you’re new here, I’m Donata Delano. I am the creative owner and artist behind Donata Delano Art and The Good Canvas. I started The Good Canvas in an effort to build an art community focused on art, creativity and business. Aside from art related tutorials, tips and information occasionally, I also post recipes, crafts and out adventures living abroad in Mexico.

As for my business, as some of you know, I run my art studio out of our home. I have a dedicated studio where I paint, package and ship all my artwork to you. If you’re curious about my daily life and how I run my business, I post often about my process, my studio and my work on my instagram. See the link below for all the places you can explore!

Thanks for reading!

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