About The Good Canvas And Our Services

What is The Good Canvas?

The Good Canvas is a Burlington based branding and web design studio creating thoughtful, visually rich brands and custom WordPress websites. We blend design strategy with a calm, artistic approach so your online presence feels both beautiful and grounded.

What custom web design solutions do you offer for small businesses and creative entrepreneurs?

We offer fully custom WordPress websites designed to reflect the personality and goals of your small business. Every build is crafted with thoughtful strategy, clear messaging, and a visual style that feels true to you. Our process blends design, content, and structure so your website becomes a place where your brand can grow with ease.

Do you offer affordable web design packages with ongoing support after launch?

Yes, we offer a range of website packages that balance quality, intention, and affordability. Our One Week Website option is perfect for small businesses that need something professional and polished on a shorter timeline. Every client receives ongoing support, training, and optional monthly maintenance to keep their website running smoothly long after launch.

Can you build e-commerce websites for Canadian businesses?

Absolutely. We build e-commerce websites using WordPress and WooCommerce, designed specifically for Canadian small businesses. Your online shop will be easy to manage, mobile-ready, and equipped with the tools you need to sell confidently.

Do your websites include responsive, mobile-optimized design?

Yes, every website we build is fully responsive and mobile-optimized. We design your layouts, photography, and content structure with mobile users in mind so your site feels just as beautiful and functional on a phone as it does on a desktop. This also supports better search performance across Google and AI-driven search tools.

Do you handle website redesigns for established brands or existing websites?

We love redesigns. If you already have a website but it no longer reflects your business, we can refine, rebuild, and elevate it into something modern, strategic, and aligned with who you are today. Our redesign process includes brand clarity, improved navigation, updated visuals, and stronger storytelling.

Do your web design services include SEO and content integration?

Yes. SEO, keyword guidance, and content integration are included in our design process because they play a key role in how people find you online. We help you shape page content, structure your messaging, and add on-page SEO so your website performs well on Google and AI-powered search tools like ChatGPT.

How user-friendly is the WordPress website you build? Will I be able to update it myself?

Every site we build is designed to be simple and intuitive for you to manage. We organize the backend, label everything clearly, and provide training so you can confidently update text, photos, testimonials, and more. You’ll never feel locked out of your own website.

Who does The Good Canvas work with?

We work with creative entrepreneurs, women-owned businesses, photographers, interior designers, wellness practitioners, artists, and small business owners who want a website that feels like home and communicates with intention.

What services do you offer?

We offer brand identity design, custom WordPress websites, SEO setup, blogging support, content guidance, launch training, and ongoing website care. Everything is created with clarity, ease, and long-term growth in mind.

Do you specialize in WordPress?

Yes. We build fully custom WordPress websites that are easy to update and incredibly intuitive to use. Your backend is organized, clean, and designed so you feel confident editing your site on your own. Though we also work with clients who are powered by Wix, Squarespace, Shopify and Showit.

Do you offer branding and website design together?

Yes. Most clients choose both so their brand identity, messaging, and website work together smoothly. It creates a more cohesive experience that feels natural and effortless.

Where are you located?

We are based in Burlington, Ontario and work with clients throughout Oakville, Hamilton, the GTA, and across Canada. We also work with clients internationally through our remote design process.

Can you help me if I’m not local?

Absolutely. Almost every part of the process is virtual, and many of our projects come from outside Ontario and outside Canada. We’re set up to make the experience feel personal and supportive no matter where you are.

Do you help with SEO and being found online?

Yes. Every website includes SEO optimization, keyword guidance, metadata setup, and content structure that helps your business get found on Google and AI search tools like ChatGPT.

Do you offer digital marketing support, blogging, or SEO strategy alongside web design?

Yes, we offer ongoing digital marketing add-ons including SEO strategy, blogging support, content planning, and simple email marketing setup. Many of our clients continue working with us after launch to keep their website active and growing. These services help you build visibility and maintain a strong online presence over time.

Do you offer ongoing support after the website launches?

Yes. You’ll receive a guided walkthrough of your website and optional care packages for updates, maintenance, and continued SEO checks. We’re here to support you long after launch.

Can you help with blogging?

We thought you’d never ask! Yes! This is our absolute favourite way to build momentum and organic traffic to your site. Blogs are also incredibly effective at gently guiding your visitors to the right place on your site. We help clients plan and write SEO friendly blog posts that bring in long-term traffic. You can book monthly blogging support or project-based help.

Do you migrate websites from Wix or Squarespace?

Yes. We handle the full transition from Wix or Squarespace to WordPress including setup, hosting, domain connection, and content organization. You don’t have to lift a finger!

How long does a custom website take?

Most custom websites take six to twelve weeks depending on content, page count, and complexity. We keep the process organized and guided so you always know what’s next.

Do you offer fast-turnaround websites?

Yes. Our One Week Websites service is perfect for clients who want a beautiful, strategic site in a short, focused timeline. It still includes SEO, guidance, and polish.

What is your design style?

Our style is calm, warm, intuitive, and art-driven. We focus on clarity and visual communication so your brand feels like a true reflection of you and builds trust with your audience.

What makes The Good Canvas different?

We combine design strategy, architectural thinking, visual storytelling, and a supportive process. Your website becomes a place that communicates clearly and feels deeply aligned with who you are.

How do I start a project with you?

You can begin by filling out our inquiry form. From there, you’ll receive a personalized proposal and a guided onboarding experience that walks you through every step before we start design.

The Design Stage

What happens during the onboarding process?

We begin with a guided welcome call to introduce our step-by-step process, collect your brand vision, assets and content roadmap. You’ll receive a clear timeline, onboarding guide and access to your project workbook so you feel confident and prepared from day one.

How do we collaborate before the build begins?

During the “pre-build” phase you’ll complete guided worksheets, share your content, brand visuals and inspirations. We review your questionnaires together, clarify your site structure and messaging, and map out every page so when the design phase begins we’re fully aligned.

What happens during the design stage?

Once we move into design you’ll receive wireframes or a site map, followed by visual mock-ups. You’ll provide feedback, we refine, and when you’re happy we hand off to development. Throughout, we keep you informed with check-ins and ensure your voice remains central in the design.

Why is there a waiting period before the website build?

That “waiting” time is actually a supportive preparation window. Rather than diving immediately into code, we pause to get the content, brand visuals and structure fully ready. This means when we build your website everything flows smoothly, timelines stay realistic and surprises are avoided.

How many revisions are included during the design phase?

We include two rounds of design feedback periods so you can refine brand visuals and website mock-ups until you feel calm and confident. After these rounds we move into final polishing and development, so you’ve had your say and we keep the project on track.

What if I’m not ready with all my content?

If things aren’t quite ready we’ll pause at a natural milestone (for example after branding or wireframing) and reschedule the build start date. That way you don’t feel stressed or rushed and the website still launches beautifully when everything is aligned. At the discovery call we can also discuss the content you have or don’t have, and suggest what needs to be completed and schedule the design/build date accordingly to have you plenty of time.

How do we stay in touch during the project?

We communicate via email and your project dashboard (in HoneyBook), scheduled check-in calls, and email summaries. You’ll always know where we are, what’s next and how you can keep things moving forward. We keep track of everything and update you weekly during your build so that you can see progress and make comments!