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Branding and Web Design: Why Pace, Storytelling, and Layering Define a Meaningful Brand
One of the most powerful lessons that I carried over from my work as an architect into branding and web design is the strength of visual communication.
The way in which we’re able to communicate space, emotion, idea, feeling and beliefs through visual means and especially on our website largely comes down to how well you can do these three things – pace, storytelling, and layering.
As architects we would use colour, line thickness, white space, texture and composition to make someone imagine how they would feel inside a space. Websites are no different. Here is how we make these three elements stand out.
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