Branding is like copywriting’s older, more popular cousin. Business owners everywhere know about branding. They know how important it is to create a cohesive brand, including color schemes, logos, and web design.
Let’s dive into 15 key elements of a high-converting website, with best practices that feel authentic, inviting, and aligned with your brand.
We know how it feels—you put so much love into your business, but getting people to actually find you online can feel like a mystery. Paid ads can work for a while, but wouldn’t it be amazing if people could discover you naturally, just by searching for what you offer? That’s exactly what blogging does.