Nobody Actually Wants a Website. Here’s What They Really Want.
Most people say they need a website. But what they’re really after is understanding, mastery, and freedom. Here’s what a brand presence actually does when it’s built right.
What Actually Carries a Brand.
Most brands struggle because the audience is too vague. Learn what a customer avatar is, why it matters, and how to define yours before your next brand decision.
Do You Know Exactly Who Your Customer Is?
Most brands struggle because the audience is too vague. Learn what a customer avatar is, why it matters, and how to define yours before your next brand decision.
Inside the Studio: What Actually Happens When We Design a Brand
At The Good Canvas we design custom WordPress websites, and Showit plays a surprisingly important role in how we serve clients at every stage of their business. Here is why.
How Showit Complements Our WordPress Web Design Studio
At The Good Canvas we design custom WordPress websites, and Showit plays a surprisingly important role in how we serve clients at every stage of their business. Here is why.
The Biggest Branding Mistakes Event Planners Make (And What to Do Instead)
If your event planning business isn’t growing the way you hoped, your branding might be working against you. Here are the most common branding mistakes event planners make and how to fix them.
Why Your Website Isn’t Getting Inquiries (And It’s Not About Traffic)
More traffic won’t fix a website that isn’t connecting. If inquiries feel slow, here’s what to look at first.
What Kind of Website Do I Actually Need? (Take This Quiz to Find Out)
Every business owner knows they need a website. What’s less clear is what kind. Answer these 8 honest questions and get a clear, direct answer based on where your business actually is.
You’ve Been Saying “Someday” Long Enough. It’s Time to Build Your Dream Website Now.
There’s a version of your website that exists in your head. It’s polished, it’s intentional, it reflects exactly who you are and where you’re going. And every few months you think: someday. Here’s why someday is costing you more than you think.
The Branding Trend Cycle Is Designed to Keep You Spending. Here’s How to Opt Out.
The trend cycle — the one that told you warm minimalism was out and your serif font needed to go — isn’t just the natural evolution of taste. It’s a machine. And it is very specifically designed to keep small business owners spending money on rebrands they don’t need. Here’s how to opt out.
