How Showit Complements Our WordPress Web Design Studio
If you have been researching website platforms for your small business, you have probably come across both Showit and WordPress. They are two of the most popular platforms among creative entrepreneurs, and they each have a loyal following for good reason.
At The Good Canvas, WordPress is our platform of choice for custom client websites. It is powerful, flexible, SEO-friendly, and built to grow with a business over the long term. But Showit has earned a genuine place in how we work and who we serve, and understanding why might help you think more clearly about your own website decisions.
What Showit Actually Is
Showit is a drag-and-drop website builder that gives designers and business owners an unusually high level of creative control. Unlike many website builders that constrain you to predefined layouts and blocks, Showit lets you place elements freely on a canvas, which makes it particularly appealing for visual thinkers who want to control exactly how their site looks and feels.
It also integrates with WordPress for blogging, which means you can have the design flexibility of Showit on the front end with the blogging power of WordPress running underneath. For content-driven businesses, that combination is genuinely useful.
How We Use Showit at The Good Canvas
We offer Showit as a semi-custom and DIY-friendly option for clients who want to implement their own branding without commissioning a fully custom build.
If you are a creative person who wants to take your brand guidelines and build something beautiful on your own, Showit is one of the best platforms to do that on. The canvas-based editor is intuitive enough that someone with a good eye and a willingness to learn can produce a genuinely polished website without needing to touch a line of code.
We also offer guided assistance for clients who want support along the way. Whether that means helping you set up your Showit account, translating your brand identity into a template, or sitting alongside you as you build, we can be as hands-on or hands-off as you need. You bring the vision. We help you execute it.
We are also currently building The Good Canvas template library for Showit. If you have been waiting for a beautifully designed, intentional starting point that you can make your own, that is exactly what we are working on. Our templates will be designed with the same care and attention we bring to every custom project, built for creative entrepreneurs who want a polished online presence without starting from a blank canvas. Stay tuned for the launch.
This makes Showit a natural fit for business owners who are earlier in their journey, working with a tighter budget, or simply enjoy the creative process of building something themselves. It is a way to show up online with intention without waiting until you are ready for a fully custom build.
Why We Still Build Custom on WordPress
Showit is a strong platform, and for the right client it is genuinely the right choice. But for most of our custom projects, WordPress remains the better long-term investment, and here is why.
WordPress gives clients real ownership of their website. There are no monthly platform fees beyond hosting, no dependency on a single company’s continued existence, and no limits on what you can build or add over time. The ecosystem of plugins, themes, and developers is unmatched, which means your website can grow and adapt as your business does.
WordPress is also significantly stronger for SEO. The combination of a well-built WordPress site with a solid SEO plugin gives small business owners genuine opportunities to rank for the searches their clients are already making. For service-based businesses especially, organic search traffic is one of the most valuable and sustainable sources of new inquiries, and WordPress is built to support that.
We use Kadence as our theme framework of choice, which gives us the design flexibility to build beautiful, fast, custom websites without the overhead that heavier page builders can introduce. The result is a website that looks custom, loads quickly, and performs well in search.
Two Platforms, Two Different Moments in Your Business
What we have found over years of designing websites is that the right platform depends entirely on where you are and what you need right now.
Showit is an excellent choice when you want creative control, a lower barrier to entry, and the ability to build and update your own site. WordPress is the better choice when you are ready to invest in a website that is fully custom, built to rank, and designed to grow with your business for the long term.
We work with clients at both stages. And if you are not sure which one you are at, that is usually the first conversation we have.
What This Means for You
If design freedom and the ability to build it yourself matter most right now, Showit is worth a serious look and we can help you get started. If you want a website that is fully custom, SEO-optimised, and built to bring in the right clients consistently, WordPress is almost certainly the better investment.
Either way, you do not have to figure it out alone.
Ready to Build a Website That Works for Where You Are Right Now?
At The Good Canvas we work with small business owners at every stage, from guided Showit builds for the creatives who want to do it themselves, to fully custom WordPress websites for businesses ready to invest in their long-term online presence.
If you are ready to start, we would love to hear about your business. Inquire about working together here.
A Website That Looks Beautiful But Does Not Work
Event planners tend to have gorgeous portfolios and genuinely stunning work. But a beautiful website and a strategic website are two very different things, and most event planning sites fall firmly into the first category without crossing into the second.
A website that works does more than display pretty photos. It answers the questions your ideal client is already asking before they reach out. It tells them exactly who you serve, what the experience of working with you looks like, and what to do next. It has a contact flow that makes saying yes feel easy rather than uncertain.
If you are not sure whether your website is actually working for your business, this post on what every event planner’s website needs to book more clients walks through every element your site should have, from your homepage to your contact page, and what to look for if something is not converting the way it should.
Inconsistent Visuals Across Platforms
Your Instagram looks different from your website. Your website looks different from your proposals. Your proposals look different from your email signature. This kind of visual inconsistency is one of the most common and most damaging branding mistakes, because it quietly signals to prospective clients that your business is not quite put together, even if your actual work is extraordinary.
Brand consistency is not about being rigid or boring. It is about creating a cohesive experience across every touchpoint so that a client who finds you on Pinterest, follows you on Instagram, and then visits your website feels like they are encountering the same brand at every step. That coherence builds trust. And trust is what converts a curious visitor into a confident inquiry.
This is exactly why we include a full set of brand guidelines in every branding project we take on. When you know your fonts, your colours, your logo usage rules, and your overall visual direction, staying consistent becomes effortless.
Take a look at how we approached this for the wildly successful Ophelia Florist, a wedding florist whose brand needed to feel as intentional and beautiful as the arrangements she creates. Every element of the visual identity, from the logo to the website, was designed to work together and speak directly to her ideal client.
Treating Branding as a One-Time Task
Your brand is not a logo you design once and never think about again. It is a living, breathing expression of your business that should evolve as you grow, raise your rates, refine your niche, and attract better clients.
Many event planners hold onto a brand they outgrew years ago because a rebrand feels expensive or overwhelming. But continuing to show up with a brand that no longer reflects who you are or who you serve costs you more in the long run, in missed inquiries, underpriced projects, and clients who are not quite the right fit.
If your business has grown significantly in the last two or three years, it might be time to revisit your brand and ask honestly whether it still represents the level of work you are doing and the clients you want to attract.
Ready to Build a Brand That Matches Your Work?
Your events are extraordinary. Your brand should say so.
At The Good Canvas, we design custom brand identities and WordPress websites for event planners and creative entrepreneurs who are ready to show up online with intention. We also offer SEO blogging services to help you get found by the right clients consistently and on a schedule that works for you.
If you are ready to build a brand that reflects the quality of your work and attracts the clients you actually want, we would love to hear about your business. Inquire about our services here. We would LOVE to have you.
GUIDES AND RESOURCES
- How to Optimize Your Site – Step by Step
- Free Branding Kit Template
- How To Index Your Website With Google
RELATED READS
- How to Improve Your AI Visibility With One Simple Website Update
- Why We Build on WordPress
- What Successful Small Business Brands Do Differently Online
ABOUT THIS POST
This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
