Your customer wants to layer. Your website wants her to choose.
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Your customer wants to layer. Your website wants her to choose.

Pinterest says searches for “perfume layering” are up 125 percent. That’s not a perfume story. It’s how your clients already book with you, and most service websites are still built like a menu. Here are the four places your site is forcing a choice, and how to invite a plan instead.

Our Favourite Small Animation Habits That Make a Website Feel Luxurious
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Our Favourite Small Animation Habits That Make a Website Feel Luxurious

Motion is one of the most underused tools in web design, and it’s almost always what separates a site that looks fine from a site that feels luxurious. Not big, flashy animations — those tend to do the opposite. The luxury is in the small stuff: the micro-interactions and subtle movements most people never consciously notice, but absolutely feel. These are a few of our favourite habits.