WE DO WEBSITES, DIFFERENTLY.
Custom Websites For Entrepreneurs
we curate inspired websites that captivate visitors, turn them into loyal customers, and build lasting connections that grow over time
A FULLY CUSTOM, BESPOKE WEBSITE DESIGN EXPERIENCE
From Start To Finish, Our Purpose-Driven Brand and Web Design Package
Each of our tailored website projects incorporates a holistic approach to web design. Beyond receiving a customized WordPress Site, you’ll also benefit from a comprehensive branding and customer kit and SEO-optimized website content, including personalized low-competition keywords designed to help your site rank on google faster.
At The Good Canvas, I design intentional, personality-filled websites for creative entrepreneurs and women-owned small businesses — whether you’re just around the corner in Burlington, Ontario, or building your dream brand from across the world.
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THE GOOD CANVAS EXPERIENCE
WordPress Power, Elevated and Refined.
We’re making WordPress accessible to everyone because we wholeheartedly believe it’s the ideal platform for small businesses. With endless possibilities for driving high-traffic and achieving high-conversion growth, we don’t think you should have to wait months or break the bank to have this.
The Good Canvas Web Design Experience
We just love a good website. Total Heart Eyes. They have the power to take your business to heights far beyond your imagination. But we also believe in being conscious of adding to a very saturated world of information, so we do everything with good intentions and purpose.
Each of our tailored website projects incorporates a holistic approach to web design. Beyond receiving a customized WordPress Site, you’ll also benefit from a comprehensive branding and customer kit and SEO-optimized website content, including personalized low-competition keywords designed to help your site rank on google faster!
Let’s Make Some Magic
We do websites, differently.
A pretty website is great, we’re all for pretty looking things. But if you’re serious about your business, you need a website that does more.
Two things – density and value.
This means your site will be crafted using SEO strategies aimed at attracting online visitors actively searching for your offerings. When your site is designed like this, you’ll notice organic traffic to your site around the clock, working for you while you concentrate on your creative passions!
Designed to elevate your online presence over time. We take care of everything from SEO optimization and blog posts to email marketing, ensuring your converting visitors to customers. Our team curates high-quality content, visuals, and graphics tailored to your brand – helping you see growth and engagement.
Not only will you leave with a site you absolutely love, but you’ll also gain the skills to manage it as your creative business evolves and expands.
let us curate your website for you
PACKAGE OPTIONS
Custom Brand and Web Design Experience
Your work is meaningful. Your website should be too.
At The Good Canvas, we believe design isn’t just about looking good; it’s about feeling aligned, showing up with confidence, and creating a lasting connection with the people you’re meant to serve.
You’ve put heart and purpose into building your business. Now it’s time for a brand and website that reflects that same care. One that honours your creativity while guiding your clients with clarity and ease.
Through a thoughtful, collaborative process, we help you shape a visual identity that feels true to who you are and where you’re headed. From brand discovery to custom website design (and even email marketing that nurtures connection), every element is intentionally crafted to support your growth – not just your presence.
Our design style is clean, intuitive, and elevated – led by your story, not trends. Because your brand deserves more than a template. It deserves a home that reflects your vision, holds space for your next chapter, and helps your audience feel instantly at home.
From brand clarity to website confidence, you’ll walk away with more than just beautiful visuals; you’ll gain a strategic, sustainable foundation that works for you and works hard with you.
Below you’ll find a selection of package options to help you find exactly what you need – and not anything less (or more!) Because everything we build is entirely custom, we’re always able to design exactly to your business and needs. When you’re ready to learn more or feel free to book a call to chat about your dream website.
Package Options
Package 1
COMPLETE BRAND KIT + POSITIONING
Perfect for: Creatives seeking clarity before launching a visual identity.
01. Brand Discovery
A polished brand kit that helps you attract your ideal clients and presents your work with confidence.
This isn’t just a moodboard and a logo. It’s a complete brand foundation that brings clarity to your message, polish to your visuals, and purpose to every touchpoint of your business. Whether you’re starting fresh or evolving into your next chapter, our Brand Discovery experience helps you create a brand that feels true, intentional, and unmistakably you.
What’s included:
- Brand strategy session to uncover your voice, values, and unique positioning
- Customer and competitor analysis to understand your audience and stand out with purpose
- Logo suite with primary, secondary, and submark variations
- Colour palette selected for visual consistency and emotional impact
- Curated typography for web and print use
- Brand messaging framework: taglines, tone of voice, and story-based positioning
- Visual direction board to align future design choices
- Social media templates for a cohesive presence across platforms
- Brand foundation guide to tie it all together (usage, examples, tone)
TIMELINE: 2-3 WEEKS
INVESTMENT: $650 USD / $895 CAD
02. Brand + Custom Website Design
A comprehensive, strategic online presence that reflects your brilliance and guides your clients with ease.
This package brings your visual identity to life through a custom-built website that’s not only beautiful, but deeply intentional. We begin with full Brand Discovery – crafting a strong foundation that reflects your essence and speaks directly to your audience. From there, we design and develop a custom website tailored to your goals, platform preferences, and content style.
What’s included:
- Everything in Brand Discovery
- Website planning call to map out content, user journey, and structure
- Custom website design using WordPress
- Up to 9 pages (typically Home, About, Services/Portfolio, Blog, Contact, Galleries, FAQ, Terms and Conditions, Process…)
- Mobile-responsive design for a seamless experience across all devices
- SEO best practices built in from the start
- Hosting and Site Management, so you don’t have to worry about any tech!
- Platform training or tutorial so you can confidently update and manage your site
- One round of refinements to ensure everything feels just right
TIMELINE: 6-8 WEEKS
INVESTMENT: $5,080 USD / $7000 CAD
Package 2
COMPLETE BRAND KIT + CUSTOM WEB DESIGN
Perfect for: Creatives who want a professional online presence with full visual alignment.
Package 3
COMPLETE BRAND KIT + CUSTOM WEB DESIGN + EMAIL MARKETING
Perfect for creatives and service providers who want to build lasting relationships with their audience and market their business with more ease and intention.
03. Brand + Custom Website Design + Email Marketing
A complete online ecosystem – crafted to captivate, connect, and convert.
If you’re ready to go beyond just showing up online and want to build deeper relationships with your audience, this package is your all-in-one foundation. We’ll guide you through your full brand development and create a custom website – and then we’ll take it a step further by setting up your email marketing with everything you need to start growing your list and nurturing your community.
What’s included:
- Everything in Brand Discovery
- Everything in Custom Website Design
- Email strategy session to uncover your content goals and list-building approach
- Lead magnet creation (PDF guide, mini course, or checklist – based on your audience)
- Welcome email sequence (up to 3 emails) to nurture new subscribers
- Branded newsletter template to keep your emails consistent and engaging
- Platform setup + integration (Flodesk, Kit, Klaviyo)
- Opt-in form and popup design seamlessly integrated into your website
TIMELINE: 8-10 WEEKS
INVESTMENT: $5,800 USD / $8000 CAD
How Our Approach is Different
All The Details
WEBSITE COMPONENTS
- A 1-hour onboarding call
- Personalized questionnaire
- Weekly calls taking you through all principles of online presence and web design so you’re familiar with all the components and how to grow your business online.
- Custom up to 9-page WordPress website design, desktop + mobile friendly
- SEO-rich content including Home Page, About Page, Blog, Products Services, FAQ, Policies and Contact Form.
- Essential add-ons like a 404 page, quick links page, legal pages, and a ‘coming soon’ page.
- Branding Kit including – Logo, Color Palette, Fonts, Visuals, Brand Imagery, Social Templates
- Image optimization for fast page loading, including a site audit.
- Enhanced Search Engine Optimization + Keyword List
- Website Launch Graphics For Social Media (New Website Announcement Content)
- Analytics
- Domain set-up
- A helpful website management training video, making it easy to keep your site fresh and updated.
- Six weeks of startup support post-launch, so you’re never alone!
- Member only The Good Canvas Business Group – for answering questions, critiques, freebies and resources.
- And what’s more… Professional in-house copywriting is included, so every word on your site showcases your brand’s voice and vision.
- And with that same carefuly copy writing, you’ll also receive 3 fully written blog posts with keywords to boost your word density.
EMAIL MARKETING COMPONENT… THIS IS WHAT OTHERS DON’T OFFER!
- Integrated Email Marketing Platform Setup with Flodesk with free welcome sequence template
- Mailing list/opt-in set up with free landing page design
- Basic setup of your new Flodesk account, including transferring your list from other platforms, if applicable.
- Creation of a freebie pdf your target audience can’t wait to get their hands on.
- Delivery of an on-brand Full Page Form you can use on your site to grow your list.
- Copywriting and set up of a 3-email welcome sequence Workflow to automate warming up your list
- A 1-hour hand-off call to get you comfortable with your done-for-you email marketing strategy
COACHING COMPONENT
- Weekly, one-on-one meetings covering everything from your business plan, branding, website design, business tools, email marketing, processes and how to grow your business.
- Full email access to any questions, customization and changes.
- Six-weeks post-launch support to make sure you’re 100% in charge of your website – keeping it updated, optimized and fresh for years to come!
