Featured Project

Well Dressed Home

Brand Identity  ·  Brand Strategy  ·  Social Media Visual Identity System

  • Close-up of a dark wooden chair seat with a large white logo and the words 'Considered in every detail' across it.
  • Close-up of a wooden chair leg resting on a cream textured rug, with a gray book titled 'ABODE' and two small wooden cups nearby.
The Brief

Well Dressed Home has two avatars, and needed their brand to speak to both. More intentional, more considered, more craft than trend. Our job was to build a brand that gave opportunity and inspiration to both.

The Approach

Craft over hype. Standards over shortcuts.

Well Dressed Home isn’t a stylist in the traditional sense. They attract clients in real estate and in private residential and their brand needed to speak to both. The brand’s approach carries that weight without leaning on the tired visual language of the industry.

We developed an identity rooted in restraint and confidence. Clean, assured typography. A palette that feels warm without softening the edge. Nothing loud, nothing decorative for its own sake.

  • Close-up of a dark wooden chair seat with a large white logo and the words 'Considered in every detail' across it.
  • Display of six fabric swatches in white card holders arranged in a grid on a beige carpet, showing black, brown, tan, gray, and light beige textures for upholstery.
  • Collage of interior design photos arranged in a grid on a dark background, featuring sofas, decor, and a WellDressedHome layout.
  • Collage of warm interior design images: left a close-up wood/grain detail, right an arched doorway opening to a living room with sofa and fireplace; 'Our Process' heading visible below.
  • Close-up of a wooden chair leg resting on a cream textured rug, with a gray book titled 'ABODE' and two small wooden cups nearby.
  • Close-up of a wooden chair with a woven cane back, a hanging black tag reading 'W' attached to the corner.
  • Bedroom with a vertically striped beige headboard, wall sconce above, and a round wooden side table holding a glass vase with branches; 'WellDressedHome' text at the bottom.
  • Hat and clothes on ornamental bed cover with assorted cushions in house in daylight
  • A cozy bedroom with a wooden bed, pillows, and a patterned blanket on a wooden floor.