WordPress vs Showit: Which Platform Is Better for Creative Small Businesses?
If you’ve been researching website platforms, you’ve probably come across two names that keep showing up: WordPress and Showit. And if you’re a creative business owner, photographer, designer, or service based entrepreneur, the comparison can feel confusing. Both platforms look beautiful. Both claim to be easy. Both promise creative freedom.
But they are very different tools.
At The Good Canvas, we build most of our websites on WordPress for a reason. Not because it is the trendy choice, but because it gives our clients creative freedom, long term stability, and the kind of functionality that helps their business grow. In this post, let me walk you through the differences in a simple, helpful way so you can understand which one truly fits your goals.
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THE GOOD CANVAS
What Showit does well
Showit is known for design flexibility. You can drag and place elements anywhere on the canvas. You can create unique layouts without touching code. For photographers and visual brands who want something playful and artistic, Showit can feel fun and freeing.
A few things Showit does really well:
- Easy drag and drop layouts
- Beautiful starter templates
- Creative placement of text, images, and graphics
- A friendly visual editor that feels intuitive
If you want a portfolio style site and you plan to keep your website simple, Showit can be a great option.
Where Showit becomes limiting
The creative freedom of Showit has a ceiling. You can design almost anything you imagine, but once you need more functionality, you start to feel the limitations.
Common Showit limitations:
- Not ideal for businesses that plan to scale
- Limited SEO control and site structure
- Fewer plugin options
- Fewer integrations for booking, ecommerce, or advanced features
- Slower load performance when designs get complex
- Higher monthly cost once you add blogging
And here is something most people don’t realize. Showit uses WordPress for its blogging engine. If you want a strong blog, you need WordPress anyway.
What WordPress does well
WordPress powers more than 40 percent of the entire internet. That alone says something. It is flexible, powerful, and endlessly customizable. You can build anything from a one page site to a large, fully integrated business platform with SEO, ecommerce, booking systems, membership areas, and automations.
Why we choose WordPress:
- Full design freedom with themes like Kadence
- Strong SEO foundation
- Access to thousands of trusted plugins
- Easy integrations for email marketing, bookings, and more
- Scalable for years of growth
- Fast loading when built well
- Supports blogs, portfolios, ecommerce, pricing pages, galleries, and advanced features
- You own your entire website and hosting
In short, WordPress grows with you. If you add services, launch digital products, start blogging, add a shop, or want a more polished customer journey, WordPress supports it all.
The design differences are smaller than you think
Showit is often praised for being the most design friendly platform. But the truth is that a well built WordPress site can look just as artistic and expressive. Your layout, animation, typography, and storytelling can be just as beautiful. We design WordPress websites that feel calm, intentional, and deeply creative. You are never sacrificing visuals for functionality. You get both.
The question that matters most
When choosing between WordPress and Showit, ask yourself:
Do you want a website that simply looks beautiful, or a website that supports your entire business?
If your business is growing, if you rely on search visibility, if you want strong SEO, if you plan to blog, if you want a site that feels like a long term asset rather than a temporary placeholder, WordPress will serve you better. It is strategic, powerful, and supportive. And when built well, it feels easy to update.
Our simple recommendation
Both platforms are good. But only one is built for long term growth.
Showit is great for simple creative sites with light functionality.
WordPress is the better choice for businesses that want design, strategy, SEO, and scalability all working together.
And since Showit uses WordPress for blogging anyway, it often makes sense to go straight to the source.
If you are ready for a website that grows with you, I would love to build it with you.
Explore our custom web design services here.
Looking to hire a web designer for your business?
Book a free discovery call where we can have a chat, learn about your business and answer any questions you may have.
GUIDES AND RESOURCES
- How to Optimize Your Site – Step by Step
- Free Branding Kit Template
- How To Index Your Website With Google
RELATED READS
- Five Website Updates That Will Help You Attract More Clients
- How To Stop People Pleasing In Your Business: The Art of Saying No
- The Three Most Important Elements in Branding and Web Design
ABOUT THIS POST
This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
