How to Improve AI Visibility With One Simple Website Update

Over the past few months, more clients have been asking the same question.
Not about Google. Not about Instagram.
About AI visibility.

People are turning to tools like ChatGPT to search for businesses, services, and local experts. And the way these tools decide what to recommend is a little different from traditional search engines. They want clarity. They want context. They want the meaning behind your content, not just the keywords.

The good news is that showing up in these searches isn’t complicated.
It starts with one simple shift:

Write In A Way That Answers Real Questions

If someone were to ask ChatGPT…
“Who does this?”
“Where can I find that?”
“What does this service include?”

…your website should already hold the clearest version of that answer.

Here’s a simple example.
If someone types “Burlington brand photographer who creates warm, natural images,” AI will look for websites that describe exactly that – clearly, plainly, and in human language. The same applies whether you’re a wellness practitioner, designer, florist, contractor, coach, or any other service-based business.

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THE GOOD CANVAS

One Simple Tip You Can Implement Today: Update Your FAQ Page

Your FAQ page is one of the easiest ways to strengthen your AI visibility.

FAQ pages give your website clear question-and-answer pairs — exactly the structure AI tools rely on when deciding which businesses to recommend. They help clarify what you do, how you do it, and who you serve in a straightforward, easy-to-understand way.

A few helpful ideas to include:
• what your service includes
• how long things take
• what clients can expect
• who you serve
• how to get started

It’s a small update that can create a remarkable improvement in how your business is understood and discovered.

How to Generate AI-Optimized FAQ Questions

To make this simple, we created three fill-in-the-blank prompts you can copy directly into ChatGPT. Add your details, and it will generate custom FAQ questions and answers designed around your business, your industry, and the keyword you want to be known for.

These prompts will help you:
• write clearer FAQ questions
• improve AI search visibility
• answer client hesitations more confidently
• explain your process in a friendly, helpful way
• integrate your main keyword naturally
• strengthen your content without rewriting your entire website

You can download the prompts or click the button below and use them anytime you update your website.

Download Your FAQ Writing Prompts

And if reading this has you thinking about your own website – the clarity of your pages, how your message comes across, or how easily clients can find you – you’re not alone. Most business owners know their website could be working harder for them, they just need a little guidance on where to start.

That’s the heart of what we do.

We build websites that are intentional, easy to manage, and ready for the new ways people search online. If you’d love a more strategic foundation, clearer messaging, or a website that finally feels like it reflects the heart of your work, we’d be happy to help you map out the next steps.

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ABOUT THIS POST

This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.

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