You just spent time crafting an amazing blog post—it’s helpful, engaging, and full of value. But if your title doesn’t grab attention? Most people won’t even click to read it. A great blog title is the difference between a post that gets read and one that gets ignored. It’s what stops someone mid-scroll, sparks curiosity, and makes them think, “I need to read this!” So, how do you write blog titles that actually work? Let’s break it down.
1. Make It Clear (Not Clever)
Creativity is great—but when it comes to blog titles, clarity wins every time. People should instantly understand what your post is about and why they should care.
Not this: Unlocking the Magic of Color Psychology
Try this instead: How to Use Color Psychology to Elevate Your Brand
Why it works: It’s straightforward, useful, and tells the reader exactly what they’ll learn.
2. Use Numbers (Because People Love Lists)
People love a good listicle—it’s easy to skim, feels structured, and promises multiple takeaways.
Example: 10 Easy Ways to Refresh Your Website Without a Full Redesign
Why it works: Numbers make content feel digestible and actionable.ails, DMs, and client calls you’ve had lately. What keeps coming up? That’s your next blog post.
3. Tap Into Curiosity
If your title makes people wonder, they’ll be way more likely to click.
Example: The One Website Mistake That’s Costing You Clients (And How to Fix It)
Why it works: It teases a problem and solution, making readers need to find out more.
4. Solve a Specific Problem
Think about what your audience struggles with—and write a title that makes them feel seen.
Example: Struggling to Book Clients? Here’s How Your Website Might Be Holding You Back
Why it works: It speaks directly to a pain point and offers a solution.
5. Use Power Words to Add Emotion
Power words make your titles pop by adding emotion, urgency, or excitement.
Example: Effortless Ways to Instantly Make Your Website More Engaging
Why it works: Words like effortless and instantly make it feel easy and quick—who wouldn’t want that?
6. Make It Personal
When people feel like a blog post is written for them, they’re more likely to click.
Example: The Website Checklist Every Creative Entrepreneur Needs
Why it works: It speaks directly to the reader.
7. Test Out “How-To” Titles
“How to” posts promise a clear takeaway and tend to perform really well in search results.
Example: How to Create a Brand That Stands Out (Without Feeling Overwhelmed)
Why it works: It’s practical, helpful, and answers a common question.
Final Thoughts
Your blog title is the first impression of your content—make it count!
- Keep it clear and specific
- Use numbers or curiosity-driven wording
- Solve a problem your audience cares about
- Add a little personality to make it you
And if you’re ever stuck, just ask yourself: Would I click on this? If the answer is no, tweak it until it feels irresistible.
Need Some Help? Let’s Make Blogging Easy (and Effective) for You
Feeling inspired to start blogging but not sure where to begin? Or maybe you’re tired of staring at a blank screen, wondering what to write? We’ve got you.
At The Good Canvas, we help creative entrepreneurs like you craft blog posts that are engaging, optimized, and completely aligned with your brand’s unique voice—all on a schedule that actually works for you.
No cookie-cutter content. Just strategic, beautifully written posts that bring in traffic and connect with your audience.
Let’s turn your blog into a powerful business tool—without the overwhelm. Inquire here to get started!
Feel free to visit our FAQ section or set up a free discovery call when you can ask all the questions you’d like!
Join The Good Canvas
Looking to hire a web designer for your business?
Book a free discovery call where we can have a chat, learn about your business and answer any questions you may have.
GUIDES AND RESOURCES
- Curious to Learn How To Add Links To Your Site? Download our Free Internal Linking Checklist
- Download Our Free Pinterest Guide – How to Create, Schedule and Post Pins
- How To Index Your Website With Google
RELATED READS
- Top 10 Trends In Website Design For 2025
- How To Create A Custom Email Signature In Google Docs + Free Templates
- The Top 5 Website Mistakes Everyone Makes, And How To Avoid Them!
ABOUT THIS POST
This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
