Simple Design Shifts That Can Help You Attract More Website Inquiries
If your website looks beautiful but isn’t bringing in inquiries, you’re not alone. Many creative entrepreneurs spend hours perfecting visuals (we do as well!) yet so many of them feel unsure why their online presence isn’t converting. Here’s a blog post dedicated to the best (and simple) design shifts you can do on your website to attract more website inquiries.
Sometimes it’s not about doing everything, but making a few thoughtful shifts that create clarity, connection, and flow. At The Good Canvas, we believe that your website should quietly guide your audience toward taking the next step.
Here are five simple (but strategic) web design shifts that can help you attract more inquiries and more aligned clients.
1. Lead With a Clear Message
Your hero section is the first conversation your brand has with someone new. Instead of clever taglines or vague statements, lead with clarity: who you serve, what you offer, and what makes you different.
Example:
Before: “Counselling for Couples.”
After: “Helping couples rebuild trust, connection, and understanding through intentional counselling.”
A small change in clarity can make a big difference in conversion.
2. Simplify Your Navigation
Visitors shouldn’t have to think about where to click next. Streamline your menu to five or fewer main links focusing on what matters most: Home, About, Services, Portfolio, Contact.
This gentle structure gives your audience space to explore without overwhelm—and helps search engines understand your website’s hierarchy, too.
3. Add Call-to-Actions That Feel Human
Every page should have a clear, inviting next step. But not every call-to-action needs to sound like a sales pitch. Try softer language that aligns with your brand voice.
Instead of: Book Now
Try: Let’s Begin Your Project or Explore Our Design Packages.
It’s still strategic – but it feels like an invitation, not a command.
4. Don’t be Afraid to use White Space
White space isn’t empty – it’s breathing room. When used intentionally, it creates focus and pace.
Spacing between sections allows visitors to absorb your message, builds visual hierarchy, and helps your brand feel elevated. It’s one of the most overlooked web design tools for conversion.
5. Make It Effortless to Connect
Your contact page should feel easy, warm, and approachable. Add short context lines like “We can’t wait to hear about your project” or “Share your story with us below.”
Keep your form simple though. Just enough information to understand what someone needs, without overwhelming them. The easier it is to reach you, the more likely they will.
The Quiet Power of Small Changes And Simple Design Shifts That Can Help You Attract More Website Inquiries
Improving your website doesn’t always require a full redesign. Sometimes, a few subtle, strategic shifts can make all the difference.
Join The Good Canvas
Looking to hire a web designer for your business?
Book a free discovery call where we can have a chat, learn about your business and answer any questions you may have.
GUIDES AND RESOURCES
- How to Optimize Your Site – Step by Step
- Free Branding Kit Template
- How To Index Your Website With Google
RELATED READS
- Five Website Updates That Will Help You Attract More Clients
- How To Stop People Pleasing In Your Business: The Art of Saying No
- The Three Most Important Elements in Branding and Web Design
ABOUT THIS POST
This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
