Copywriting Website Examples: How to Elevate Your Online Presence
When potential clients visit your website, the first thing that grabs their attention might be your branding, but it’s your web copy that truly captures their interest and holds on to it. The words on your site are your voice, your handshake, and your story—all rolled into one.
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How to Elevate Your Online Presence Using Words
When potential clients visit your website, the first thing they notice is your branding, and immediately after that, your web copy. Well-crafted copy sets the tone for your brand, engages your ideal customers, and motivates them to take action. And it’s often overlooked because we’re all focused on the pretty pictures. Whether you’re a small business owner, a freelance copywriter, or an eCommerce brand, the best way to stand out is through great copywriting. Below, we’ll explore copywriting website examples that showcase excellent design, engaging writing, and strategic content creation—perfect for inspiring your own website.
What Makes Good Website Copy?
Good website copy speaks directly to your target audience, addressing their needs and showcasing your value. It’s about blending a strong brand voice with effective digital marketing strategies to create high-converting website copy. Great copy is clear, concise, and strategically placed to guide website visitors through your pages.
Here are the elements of good website copy:
- Clarity and Simplicity: Use simple words and a clean design to ensure visitors understand your message at first glance.
- Strong CTAs (Call-to-Action Buttons): A CTA button should prompt your potential customers to take the next step, whether it’s booking a consultation, purchasing a product, or signing up for a newsletter.
- Social Proof: Incorporating client testimonials, case studies, and success stories builds trust and credibility.
- Brand Voice: Your writing style should reflect your brand identity, whether playful and bold or professional and polished.
Ok, So Where Do You Put It? Best Practices for Copywriting Websites
1. Home Page
You’ve got about 2.3 seconds to catch someone’s attention here. Your homepage needs to capture attention at first glance. Use a strong headline, a clear value proposition, and a CTA button to guide web visitors – whether it’s an inquire, about, services or subscribe button.
Good Example: “Transforming Your Brand with High-Converting Website Copy.” Pair this with a responsive design and separate page links for portfolio examples and services.
2. Portfolio Section
Showcase your best work with case studies, client testimonials, and product copy examples. This is the best way to demonstrate your expertise to potential clients. Always thinking about how the photos match the words, and do that with laser precision.
3. About Page
Add a personal touch by sharing your story, your writing career, and what makes your approach unique – in your voice. Then make it simple but including contact information and social media links for easy access.
4. Landing Pages
Landing pages for specific services or products should feature great copy and visual elements like a clean design and bright colors. Use persuasive sales copy and strategically placed CTAs to convert visitors into leads. We’ve got some examples down below!
5. Blog Posts
Ahh, our favourite thing about any website and for so many reasons. But one big one: regular blog posts on your topic, your customer’s pain point and content that is geared towards leading to your product or service is immensely helpful for your website’s success. It can position you as an expert in your field, help drive organic traffic and build your brand all at the same time. Wait, did we mention they’re a really powerful tool for boosting search engine visibility? Yes, yes we did.
6. FAQ Page
An FAQ page addresses common questions from potential customers, improving their user experience and saving you time. Include answers about your writing style, process, and pricing.
Copywriting Examples That Don’t Sound Salesy
Here are some catchy and engaging examples of how to use copy creatively on a website to captivate visitors without sounding salesy. You know what we mean – forced, pushy, cheesy… We’ve come up with a few examples that are meaningful, honest and definitely not boring. Feel free to take them and adapt as you see fit!
1. Compelling Headlines That Hook Visitors
- Example: “Don’t Just Dream Big. Build Bigger.”
Why it works: This headline inspires ambition while directly tying into the company’s value proposition, creating intrigue and aspiration. Great for designers, builders, web designers, architects…
2. Customer-Focused Taglines
- Example: “We Craft Stories That Sell – Make Yours The Next.”
Why it works: This tagline directly speaks to the audience’s needs, positioning the business as a solution provider. It’s connecting but is a softer way.
3. Punchy CTAs That Spark Action
- Example: “Let’s Make Some Magic Together” instead of “Contact Us.”
Why it works: It’s creative, positive, and invites collaboration, setting an energetic tone for the interaction.
4. Playful Humor
- Example: “We Write. You Shine. Everyone’s Happy.”
Why it works: Light humour keeps the tone engaging and memorable, making the brand approachable. It’s also cute, so if your target customer likes that, consider something like that as a heading or subheading on your homepage or services page.
5. Emotionally Resonant
- Example: “Every brand has a story. Ours is helping you tell yours.”
Why it works: It highlights the partnership aspect, making it about collaboration. It’s also builds trust and speaks to the human aspect of your business. The “Ours” is the team.
6. Confidence-Driven
- Example: “We write so your customers don’t have to wonder why they need you.”
Why it works: It’s confident and emphasizes solving a problem with clarity. This works really well if you have a bold brand and want to make yourself heard without yelling. We love that.
Key Takeaways from Copywriting Website Examples
- Visual Elements Matter: Use white space, a clear color scheme, and professional design to make your content shine.
- Social Proof Builds Trust: Include client testimonials and case studies to show how your work has helped others succeed.
- CTA Buttons Convert: A call-to-action button should be prominent and action-oriented, like “Get Started” or “Request a Quote.”
- Personal Touch Counts: Share your unique story and approach to build a connection with your target audience.
- Focus on User Experience: Ensure your site is easy to navigate, mobile-friendly, and optimized for search engines.
Creating Your Own Website
Ready to build your own website? That’s kind of our jam but we’re also all for supporting you if you want to take the DIY route. Here are some tips to get started:
- Use a website builder like WordPress for ease of use and customization – you’ll thank us later when you’re not switching over from another platform because you started on the wrong one!
- Optimize your site for search engines by using relevant keywords throughout your web copy. Don’t keyword stuff here, just the right amount please and thank you.
- Keep your writing style consistent with your brand identity.
- Showcase your best work and highlight your success stories. Don’t be afraid to celebrate your wins on your site.
So if we had to sum it up, start with a clean design, clear CTAs, and compelling content. You’ll have a site that not only looks great but also delivers results. That’s the power of great website copy.
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ABOUT THIS POST
This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
