How To Easily Grow Your Email List On Instagram
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How To Easily Grow Your Email List On Instagram
Let’s dive into how to easily grow your email list on Instagram. Instagram is more than just a platform for stunning visual content and connecting with friends—it’s also a powerful tool for business owners, especially creative entrepreneurs looking to grow their email lists. With over 1 billion active users, Instagram provides the perfect opportunity to expand your reach, engage with your audience, and ultimately, collect email addresses to build a strong mailing list. But how can you effectively use Instagram to grow your email list, without being “punished” for moving users off the platform?
Why Is An Email List Important For Your Business?
You’ve heard this before, I’m sure.
We’re always chatting about email marketing for good reason. We write about the importance of having a newsletter, how to create a newsletter, how to automate it and where to put it and how to grow it. It’s also no secret that we absolutely love flodesk around these parts, which we’ve expressed our love for here and here in past posts!
But, why is your email list so important?
First, it’s where you have the highest chance of converting. This means the odds of you making a sale or gaining a customer are greater through your email list than with any other platform – instagram, pinterest, direct traffic, whatever it may be. This is because it takes people time to warm up to your product or service. And those great emails you send weekly are what get them there. You’re building trust, brand identity and authority in the thing that you do; that’s why it’s so effective!
Second, it’s yours. Those emails you work so hard to gain and nourish are yours to keep. While anyone can unsubscribe, those that don’t are yours. Please, PLEASE friends, it’s so crucial not to depend solely on Instagram—or any social media platform—for your content marketing, as it means placing the fate of your entire business in the hands of the company that controls that platform. In contrast, an email list is an asset to your business because you technically own it. You can export and import your list into any platform you choose. If your preferred email marketing software encounters a problem, there’s no risk—you can simply transfer your list to another tool, as long as it’s backed up. This ensures you always have a way to communicate with the audience you’ve cultivated.
The WAY BETTER strategy is to utilize your social media to help you convert those followers into subscribers. And while Instagram has been known to “punish” content that tries to push users off it’s platfrom, it still remains a pretty effective way to save up some more emails. So here are a few ways that you can do that, without hurting your profile!
Before we get into it: If you’re looking for a great email marketing platform, flodesk is our recommendation!
Flodesk is a rising email marketing platform that has become popular among creative entrepreneurs due to its user-friendly email builder, stunning templates, and affordable pricing. Unlike many other email providers, Flodesk allows for unlimited emails and subscribers, making it an ideal choice for small businesses looking to scale without incurring additional costs. We love it for its simplicity, sleek design, and continuous updates that add new resources, guides, and tools.
To begin, sign up for a free trial of Flodesk. This trial allows you to explore all its features and see how it can meet your email marketing needs at no cost. After setting up your Flodesk account, your next step is to create an opt-in form to start collecting email addresses from your website or social media platforms.
We also have some free email templates from you to use, which include Canva templates to really customize your email sequences!
How To Easily Grow Your Email List With Instagram
1. Optimize Your Instagram Bio for Email Sign-ups
Your Instagram bio is the first thing people see when they visit your profile. It’s your virtual storefront, and it should communicate your brand’s message while directing visitors to the next step. A great way to do this is by including a clear call-to-action (CTA) encouraging followers to join your mailing list. Use action-oriented language like “Sign up for exclusive content” or “Be the first to be notified.” Include a clickable link in your bio that takes users to a landing page with a sign-up form for easy email sign-ups.
If you want to make your bio even more compelling, consider offering a lead magnet such as a free ebook, a discount code, or early access to new products as an incentive. The key here is to make your bio a perfect place to drive conversions.
2. Leverage Instagram Stories for Email List Growth
Instagram Stories are one of the easiest ways to engage with your audience in a fun and interactive way. With Instagram Stories, you can promote your email newsletter, share a lead magnet, or offer exclusive content that viewers can access only by signing up with their email addresses. Add features like polls, quizzes, or even a QR code that links directly to your sign-up page.
You can also add a swipe-up link if you have over 10,000 followers, making it easy for viewers to provide their contact information without leaving the app. If you’re using Instagram Stories frequently, consider using Instagram Insights to track which stories generate the most engagement and email sign-ups. Knowing what resonates with your audience will help you refine your Instagram marketing efforts for better results.
3. Run an Instagram Giveaway or Contest
Hosting an Instagram giveaway or contest is an excellent opportunity to encourage email sign-ups. To participate, set participation requirements such as following your Instagram account and providing an email address. This strategy not only increases your Instagram followers but also helps you gather email addresses for your list.
The best part of running a giveaway? You can offer something valuable like gift cards, brand freebies, or exclusive discounts. This not only boosts brand awareness but also incentivizes people to take the specific action of joining your mailing list. Just be sure to clearly state the giveaway rules and make the email sign-up process simple.
4. Use Instagram Ads to Reach a Wider Audience
Instagram Ads are a powerful way to target new audiences and grow your email list. By using Instagram ads, you can target your ideal potential customers based on their interests, behaviors, and demographics. This targeted approach ensures that your ads are seen by the right people—those most likely to convert into new subscribers.
In your Instagram ad, offer a lead magnet such as a free trial of your service or an exclusive offer that requires the user to sign up with their email. This tactic not only grows your email list but also helps convert Instagram users into long-term customers. Be sure to include a clear CTA that directs people to your sign-up page.
5. Create Engaging Instagram Posts and Captions
Your Instagram posts should do more than just showcase your products or services—they should prompt your audience to take the next step, which in this case is joining your email list. Use engaging visuals and compelling captions that encourage users to click the bio link or send you a direct message with their contact details.
Another easy way to drive email sign-ups is by creating posts around your lead magnet. For example, if you’re offering a free ebook, post a teaser about its contents and encourage followers to sign up for the full version. The Instagram algorithm favours posts with high engagement, so make sure to craft captivating content that resonates with your audience and prompts them to take action.
6. Promote Your Email List in Instagram Live Sessions
Instagram Live is a great place to engage directly with your audience and promote your email newsletter. During live sessions, mention your lead magnet and direct viewers to your landing page. You can also answer questions in real-time and offer exclusive content to those who join your email list.
To take things a step further, consider using niche influencers to promote your brand and grow your email list. Influencers who resonate with your target audience can help boost your credibility and reach, encouraging new email subscribers from their followers.
7. Utilize Instagram Highlights to Keep Your CTA Visible
One of the easiest ways to keep your email sign-up CTA visible is by using Instagram Highlights. After you’ve posted a compelling Instagram Story with a CTA, save it as a highlight on your profile. This way, new visitors to your Instagram page can easily see and act on your offer, whether it’s a free ebook or early access to new products.
The more accessible your sign-up offer, the more likely visitors are to join your email list.
8. Add a Sign-up Form to Your Instagram Business Profile
Your Instagram business profile offers another avenue for email collection. Some brands have added a contact option on their profiles, allowing users to directly submit their contact information, including email addresses and phone numbers. This can be a good idea for small businesses that provide customer support via email.
Additionally, you can set up a contact button that leads users to your sign-up page or provides a way for them to directly contact you, further streamlining the email sign-up process.
9. Offer Exclusive Discounts and Early Access
Everyone loves exclusive discounts and special deals! A good idea is to offer these incentives in exchange for joining your email list. Promote the offer on your Instagram Stories, in your Instagram captions, or even through a well-placed action button in your Instagram ads.
Offering early access to products or exclusive promotions not only boosts your conversion rate but also encourages new customers to stay connected with your brand through your email marketing campaigns.
Instagram is a powerful tool for growing your email list if used strategically. By optimizing your profile, utilizing Instagram Stories, running giveaways, and using targeted Instagram ads, you can turn your Instagram followers into new email subscribers. Whether you’re offering free stuff, exclusive discounts, or valuable gated content, always keep your target audience in mind.
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How can you effectively use Instagram to grow your email list, without being “punished” for moving users off the platform?
