Website Must Haves For 2025

A clunky, outdated website is probably doing more damage to your business than if you had no site at all. Your website is like an ecosystem that connects all the parts of your business, so if it’s not running at 100% for you – it’s taking business away. Here are three elements your website should absolutely have.

If you’re frustrated with your website and online presence, your first instinct might be to say, “I’ll just update my logo,” or “Let’s tweak the colours.” And honestly, I get it—quick fixes feel doable. They’re easier to wrap your head around than overhauling the whole site.

But here’s the thing: quick fixes don’t create long-term results.

Think of your website as a living, interconnected ecosystem. Every element—visuals, messaging, branding—works together to tell a cohesive, compelling story. If you fix one piece but ignore the others, you’re not addressing the root issue—you’re just masking it.

Here’s what that looks like:

  • Updated visuals won’t attract premium clients if your story doesn’t resonate.
  • A sleek new logo won’t save an outdated, clunky website.
  • A modern, polished site won’t fix unclear, confusing messaging.

A thoughtful, mindful website is about clarity, kindness, and connection. 

Here are the three most important elements your website needs to serve your audience well:

Clear Purpose, Messaging, and Solution

Visitors are asking, “How can you help me?” Answer this quickly and with heart. Does your homepage clearly state who you are and what you do? 

Remove confusion with concise messaging and a clean layout.

Mobile Responsiveness and Speed 

Your site must work beautifully on any device, but especially mobile! 

Ensure it adapts seamlessly to screen sizes and loads quickly. Google tracks and monitors these things, so the better mobile fit and speed the more often they’ll show your site in search results.  

Not to mention – These small acts of consideration show visitors you respect their time and attention.

Call-to-Action (CTA) Buttons 

Guide visitors toward meaningful actions like booking a call or signing up. Use clear, inviting, and purposeful CTAs to build connection and trust.

At The Good Canvas, we believe websites should feel welcoming and purposeful – no fluff or distractions.

Take a moment to reflect: Does your site show your purpose and serve your audience’s needs? If you’re ready to refine or revamp, we’re here to help.

What’s one thing you’re struggling with on your website? 

We’re always here to help, so if you’re thinking it’s time to tackle this one thing that will change your business, book a free chat today to review your website as it is. We’ll pinpoint what’s hindering its performance and map out a strategy-driven upgrade that showcases your expertise and achieves impactful results. 

Creating Your Own Website

Ready to build your own website? That’s kind of our jam but we’re also all for supporting you if you want to take the DIY route. Here are some tips to get started:

  • Use a website builder like WordPress for ease of use and customization – you’ll thank us later when you’re not switching over from another platform because you started on the wrong one!
  • Optimize your site for search engines by using relevant keywords throughout your web copy. Don’t keyword stuff here, just the right amount please and thank you.
  • Keep your writing style consistent with your brand identity.
  • Showcase your best work and highlight your success stories. Don’t be afraid to celebrate your wins on your site.

So if we had to sum it up, start with a clean design, clear CTAs, and compelling content. You’ll have a site that not only looks great but also delivers results. That’s the power of great website copy.

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ABOUT THIS POST

This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.

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