We know how it feels—you put so much love into your business, but getting people to actually find you online can feel like a mystery. Paid ads can work for a while, but wouldn’t it be amazing if people could discover you naturally, just by searching for what you offer? That’s exactly what blogging does.
A well-crafted blog post isn’t just another page on your website. It’s an open door—an invitation for new visitors to step inside, explore, and connect with you. And the best part? Once it’s written, it keeps working for you long after you hit publish.
So how does it all come together? Let us show you how.
1. Blogging Helps You Show Up in Google Searches
Think of Google as a giant library—people go there every day searching for answers, inspiration, and solutions. Every blog post you write is like adding another book to the shelf, increasing the chances that someone finds you when they need exactly what you offer.
For example, if someone searches for “How do I choose the perfect wedding flowers?”, Google will look for blog posts that answer that question. If your blog post is helpful, clear, and optimized, it can show up in the search results and bring new visitors straight to your site.
Want a tip from the pros? Try writing blog posts around questions your audience is already asking. This way, when they search, you’ll be right there with the answer!
2. Blog Posts Keep Your Website Fresh
Google loves websites that stay active. When you post fresh content regularly, it signals that your site is up-to-date, relevant, and worth visiting.
But it’s not just for Google—it’s for your audience, first and foremost. A blog gives people a reason to come back, whether they’re looking for inspiration, advice, or a deeper connection with your business.
3. Blogging Makes It Easy for Others to Share Your Work
When you write a great blog post, it doesn’t just stay on your website—it can be shared on social media, linked to by others, or even sent directly from one person to another.
And that means more people finding you without you doing extra work. Instead of constantly promoting your business, your blog posts become little messengers, bringing in new visitors long after you’ve written them.
4. Blog Posts Help You Show Up for More Keywords
Most websites have a handful of main pages (home, about, services). That’s great, but it limits how many different ways people can find you.
Blogging opens up so many new possibilities.
For example, let’s say you’re a brand designer. Your website might already rank for brand design services, but with blogging, you could also show up when people search for:
- How to Pick the Right Colors for Your Brand
- Why a Brand Strategy Is More Than Just a Logo
- 5 Signs It’s Time for a Brand Refresh
Simply put, more topics = more opportunities for people to discover you.
5. Blog Posts Keep Your Visitors Engaged
Have you ever landed on a website and left immediately because there wasn’t much to explore? A well-written blog keeps visitors curious—it invites them to stick around, read more, and get to know you.
And the longer someone stays on your site, the more likely they are to take the next step—whether that’s following you, signing up for your emails, or even booking your services.
Try this: Include links to other blog posts or your services page within your content. It naturally guides visitors to explore more of what you offer!
Blogging isn’t just about writing—it’s about creating a space where people can find you, connect with your story, and see the value you bring.
- It helps new visitors discover you through Google
- It keeps your website fresh and engaging
- It makes it easy for people to share your work
- It allows you to show up for more topics and keywords
- It keeps people exploring your site longer
If you’re dreaming of a way to bring in more traffic without constantly chasing it, blogging might just be your new best friend.
And if writing blog posts feels overwhelming, don’t worry—we’re here to help.
Need Some Help? Let’s Make Blogging Easy (and Effective) for You
We get it—blogging is one of those things that always feels like a great idea, but finding the time (and the right words) is another story.
That’s where we come in.
At The Good Canvas, we help creative entrepreneurs like you craft engaging, strategic, and personality-packed blog posts—on a schedule that fits your life. No more last-minute blogging guilt, no more struggling to find the right words. Just beautifully written, optimized posts that work for you.
Ready to turn your blog into a traffic-driving, client-attracting, creativity-filled space?
Let’s turn your blog into a powerful business tool—without the overwhelm. Inquire here to get started!
Feel free to visit our FAQ section or set up a free discovery call when you can ask all the questions you’d like!
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GUIDES AND RESOURCES
- Curious to Learn How To Add Links To Your Site? Download our Free Internal Linking Checklist
- Download Our Free Pinterest Guide – How to Create, Schedule and Post Pins
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ABOUT THIS POST
This post is written by Donata Delano – A Web Designer, Professional Artist and Architect based in Burlington, Canada. She specializing in visual communication and web design, creating branding solutions and websites that are thoughtful, unique and aesthetically pleasing.
